All You have to Know about Google RankBrain

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Google RankBrain Algorithm

RankBrain is a rather new concept. First introduced in late 2015, bloggers are still adapting to it. Nevertheless, most experts believe that RankBrain will not bring a major revolution when it comes to SEO.

Google’s RankBrain is one of the first of its kind.

It is a machine learning system that will only grow in potency as the time goes by (at least Google staff thinks so).

Now, let’s look at some of its major characteristics and how to use it to your advantage.

What is RankBrain?

Each day there are millions and millions of new queries. Some of them are rather hard to understand. There are a lot of improperly defined questions or ambiguous searches.

As a way to automate the process, Google decided to introduce RankBrain.

Previously, we said that this is one of the first machine learning systems. Its main purpose is to recognize the language patterns and based on them, provide the least irrelevant results.

The interesting thing about RankBrain is that it was first introduced as a way of tackling all these ambiguous queries. Even though there are millions of them, they still are a small percentage of total queries. For now, RankBrain is mostly used for testing Google’s technology which one day may be implemented on all the searches.

How does RankBrain Work?

Google uses its old algorithms to retrieve results for each query. When an ambiguous query is entered into a Google search bar, the algorithm has a hard time of starting. It provides results that have some linguistic connections to a query and may or may not answer the user.

Previously, this is where users would encounter a brick wall.

With this supposed answer, Google would end the query. The user may not be satisfied but that’s his problem.

RankBrain puts a stop to this.

Each time someone enters an ambiguous query, Google returns results per usual. And this is where RankBrain steps in. Based on user’s feedback (time spent on page, bounce rate, shares, and likes), RankBrain can determine which one’s of these returned results are good and which ones are unsatisfactory. Through continuous learning, it is able to improve every next query and in time, it will even start applying its knowledge on newer before seen queries.

Based on this, the future seems bright for Google users.

Examples of RankBrain


Here is one of the best and most commonly used examples of RankBrain:

Google Machine Learning System

As you can see, before RankBrain, Google found it hard to process certain queries.
It would analyze the search by dissecting it and finding the articles that have all these words within them. Due to this, the user was provided with some irrelevant nonsensical. 
 
Obviously “Iraqi Resistance” doesn’t have anything to do with the query. Unfortunately, due to a poorly formulated sentence, Google couldn’t understand the question in a proper manner.

With RankBrain all of this changed.

Now, the search is able to understand that user is actually talking about “PDF security”. Instead of finding the individual words, it is able to comprehend the true meaning behind them. Of course, this accomplishment is based on continuous learning where the search engine managed to adapt to slang, natural language and to learn based on users’ feedback.

Here is a different situation.

The user types in “Redhead from the movie Arrival”. Before RankBrain, Google would provide the user with pages that talk about either redheads or movie Arrival. But, after implementing this machine learning system, the search engine is able to tell that user is actually looking for information about Amy Adams.
Pretty neat, right?

How can I use RankBrain to My Advantage?

Finally, we come to the important question.

In a nutshell, it is really hard to optimize for RankBrain. In a way, it is even pointless.

At this point, RankBrain processes only a small fraction of the total queries. By optimizing for those queries, you are wasting too much time for something that won’t yield enough profit to justify your input.

Instead, you should focus on the articles themselves.

In other words, you shouldn’t focus your attention outwards by pursuing particular keywords; you should put the focus on your own articles.

Basically, RankBrain should filter and refine queries. If your article is talking about “Used cars” and it is one of the best of its kind, Google will naturally funnel traffic towards it regardless of a particular search query (as long as it’s relevant of course).

There is no point in reaching out to Google; instead, you should allow Google to reach out to you. All you can do in this case is make sure that your article is informative so when a user finally reaches your page, he won’t be disappointed and he will send a positive feedback to Google increasing your odds of appearing in other queries as well.

Conclusion

This is definitely a new era for SEOs.

RankBrain introduces an interesting concept; how far it will go it remains to be seen.

Nevertheless, one thing is for certain. Google is constantly working on improving the user experience. This is something that will continue regardless. All you can do is play by the rules, improve your content and hope that the users will see it as valuable.


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Author Bio
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Nikolay Stoyanov
Nikolay Stoyanov is the CEO of NikSto – an SEO company that offers SEO outsourcing, consulting and white hat link building services to clients all over the world. He’s a contributor to many of the most reputable websites about SEO.



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15 Latest SEO Trends to Prepare for in 2017

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SEO Trends

2017 will see more mobile-centered search optimization and also less concentrate on keyword traffic data due to updates Google made in 2016 and will keep on making in 2017. This shouldn't generally come as a major shock to a great many people, as web users are moving towards mobile just use and Google's search AI and profound learning is beginning to truly get steam.

Search Engine Optimization is dependably the distinct advantage when it comes to the world of digital marketing. It has turned into the most ideal way pick up the competitors point of view. SEO is dependably on moving the track in this way there are different SEO trends to prepare for in 2017.

Google update many times in a year to improve search better and to demoralize spam exercises which are making look most noticeably bad. In a quality internet marketing, it's truly critical to keep updates SEO procedure according to market standard to take after progressing SEO mechanism including search communication, content building, web-based social networking engagement, and the distance organizations utilize to connect with its customers on the web.

Here are latest SEO(Search Engine Optimization) trends to prepare for in 2017:

1. Entering the Mobile First Era:

Regarding the matter of mobile, Google still can't announce the release date for their mobile first index but it is coming – and soon. Optimizing for mobile has never been a greater amount of an urgent requirement, so be prepared.

Optimize your mobile version of the site. As per Google most recent update on search engine rankings significant traffic is coming through mobile. A year ago in November most website traffic was from mobile.

2. Accelerated Mobile Pages(AMP):

Google has moved to AMP Protocol for indexing the pages since February 2016. It contains three sections – AMP HTML, AMP JS and Google AMP Cache. It permits building website pages for static content that render speed and enhances page execution impressively. It is likewise considered to significantly affect on ranking in the upcoming year as Google connections AMP pages in all its search results. Many companies giving SEO Services are as of now hoping to optimize for AMP as it is required to acquire force in 2017.

Accelerated Mobile Pages (AMP) are an open-source protocol that permits website admin to make pages equipped for loading right away on mobile. The thought is that a modest bunch of simple structural changes can make your site load up to four times quicker and utilize eight times less information. As of now, Google is beginning to support sites that have changed over to AMP, giving them visibility in a carousel and a little symbol showing their AMP status. In 2017, I envision we'll see more partiality for AMP in search results, with more brands taking the alternative.

3. Fresh Quality Content will be Top Trend for SEO in 2017:

Individuals are getting bored of reading the same spun content again and again, in various words. Early content search engine optimization advertising efforts were centered around delivering great and unique content as possible, however for as far back as a couple of years, we've seen same contents in various words, long pieces that cover a theme exhaustively. So content will remain the king. Quality will be in need. Higher the quality of your content, higher your site will rank. Quality content is the principle part of SEO that you need to center in 2017.

4. Optimizing for Voice Search:

Voice Search has been a predictable meander in the tech business for quite a while now. There's no denying that voice chase is one of the best cases of the advanced age. With massive changes to Siri, Google Now and Cortana, SEO services provider would be keen to nearly separate voice movement and think past content based inquiries in 2017.

A featured snippet — also called as a "rich answer" or "direct answer" — is an outline answer to a searcher's question that Google appears in a unique piece at the highest point of its SERP.
SEO

As should be obvious from the screenshot over, a featured snippet, for the most part, incorporates a connection to the page from where the information was taken. What's more, in this way it has an extraordinary traffic-attracting in potential you can use.

5. Website Page Speed:

Loading...loading...Oh no!!... Close!!! Numerous website admin has reported that their general traffic enhanced by 5% to 10%  after improving their web page speed. Website pages which open inside 5 seconds are more convertible and have low bounce rates. Page speed is a Google ranking element and it is all the more commanding in 2017.
Web Page Speed


6. Short Video Submission:

Since content submission makes violence over the article submission site and as you probably are aware through the video you can without much of a stretch get more consideration from individuals around the world.

Keep in mind the force of YouTube videos. YouTube has day by day a large number of viewers. Video promoting is one of the SEO 2017 trends. Video helps quickly in branding and attention to your business. You have to optimize your videos on YouTube considering these above variables.

7. Social media presence will remain a significant part of the brand building.

8. Quality and Epic content will be the king. Long and data-driven content pages receive the maximum number of new visitors.

9. Guest blogging will remain in trend.

10. Infographics will be on rising. It is also better than article submission.

11. Audio Submissions: It is also a unique way to get attention from people around the globe.

12. Blog Commenting: Appropriate commenting will only be considered, giving links here and there will spam your site and though its rankings.

13. Try to build quality links as much as possible. They are like votes to search engine.

14. Natural links and Social signals will become more important than force link building.

15. Stop focusing on brands and begin to concentrate on products and services.
Hope all these SEO trends to prepare for in 2017 will help you. All the best!!


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Author Bio
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Hiren Patel
Hiren Patel is an entrepreneur marketer, developer, designer, storyteller, thinker, at iMOBDEV Technologies which improves your web existence by using Web Development Services in the current era of the quickly increasing online marketing.  




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5 Vital Short-Term Tactical Strategy Implementation for Grand SEO Success

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Reputation Building Strategies

While the spine of an SEO program is definitely efforts spread over the long term, you can also effectively use more short-term strategies that are essentially reactive in nature to positively impact on your SERPs. Of the two approaches mainly used to enhance digital marketing or reputation building strategies, conventionally marketers have always been accustomed to pushing content through proactive campaigns to seek immediate reactions. The second approach, which is regarded as reactive, involves marketers creating content to capitalize on a particular event or concept to improve their brand reputation.
There are certain situations that permit SEO strategists to adopt a mix of both proactive and responsive marketing approaches to enhance brand awareness and seek reaction from consumers. Some opportunities to consider for a fresh SEO initiative:

1. Exploit Internal Events

If your company is on the verge of making news then you should definitely tell the world about it. The opportunities are diverse and can take the form of just about anything ranging from a new product release to a new executive appointment or a new market entry. Generally, small and medium businesses tend to assume that these opportunities make sense only for the larger and high-profile companies not realizing that they are failing to capitalize on the chances of enhancing brand awareness and generating more online traffic. These events are also ideal for submitting search engine optimized press releases that can lead to the news houses picking up the story, however, you need to be careful since Google is sensitive to press release distribution through a bulk mailer and tends to remove them from search results or worse, impose penalties. The potential benefits are traffic generation from new customers, new backlinks from sites with authority, and a flood of customer citations.

2. Convert Internal Events to Opportunities for Guest Authoring

If you have managed to capture a significant response from one of your internal events, you could think of leveraging it to improve the credibility of your brand in the industry in which you operate. Your company executive can contribute to publications covering your industry to help build and boost your organic authority. This happens because you get to improve the amount of referral traffic from third-party sources that have high relevance and also get the chance to add some links to your site. However, if you proceed with this strategy, you need to ensure that you work only with sites that have established authority and credibility in your sector because working with people who do not matter in your markets is just a waste of your time.

3. Come Up With Unique Concepts or Presentations

Developing original content or concept for the web can be a very difficult proposition as a quick search on virtually any subject will reveal. Content developers all over the world are constantly engaged in creating lists, white papers, buyer guides, how-to guides, etc. all of which end up to a great degree being duplicates of each other as far as the information on a particular subject goes. If you can come up with unique ways of presenting information or even be the first to report on new concepts, it can lead to a significant boost in your organic authority as you will be able to improve your brand equity, interest potential customers, boost organic visibility, enhance industry authority and online reputation, as well as acquire new backlinks that are relevant.

4. Use Keyword Missed Out By Competition to Build Content

Techniques of keyword research continue to change continuously, however most of the changes are driven by the changes in search engine algorithms. Invariably, there will be certain keywords that have a significant volume of search yet are being missed out by the competition that you can latch on to for creating meaningful content. By achieving this, you will not only be able to improve the profile of your backlinks but also increase traffic and get more social connections.

5. Track Your Competitors’ Social Media Activity

Tracking what your competitors are up to on the social media will not only tell you what they are doing right but also inform you what’s going wrong. If customers are complaining, you can use the opportunity to commiserate with them and suggest to them that they use you for a superior experience. You can provide the impetus with a freebie or a discount offer. Doing this sort of an activity requires you to actively monitor your competitors and act immediately whenever you spot an opportunity and before your competitors react with something of their own.

Conclusion

You cannot depend on any of these activities to make your rankings jump right to the top of the pages or to enhance your industry authority to the maximum. However, implementing these tactics consistently will surely benefit in the long run and lead to a superior search visibility and conversion growth.

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Author Bio
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Walter Moore
Walter Moore is an SEO expert currently attached to a Mumbai-based Company. He has mastered SMM and digital marketing over the past few years. He loves to share his experiences, resources, tricks, and tips on his blog.


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Amazing Blogging Platform where You can Promote Your Content and Earn Money

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Niume Blogging Platform

Niume is a community-driven blogging platform and the most creative space on the web for passionate bloggers. This is a two years old collaborative blogging site which is paying its contributors from August 2016 and is growing its members every day.  

The Niume website was founded at the end of 2014 by London graduate students from Cambridge University. Francesco Facca and Dani Gennaoui are the founders of Niume who aimed to connect people to their related choices and interests with those from similar fields. Here you can read blogs and articles of your interest to learn a number of innovative things. Not to mention expert bloggers also prefer to join this blogging platform.

In short, with Niume you can create beautiful posts with ease, reach millions of people who share your passions and start making money right from your first post. You have to join your favourite spheres of interest and create your post over there which will then reach to the perfect audience.

Overview of Niume Blogging Community


This is an excellent content syndication site which helps move forward your blog, video content, or site to another site so that you get new traffic. Though Niume blogging platform could be a new for you, it can be learned easily as you go along and you quickly become familiar with it. You can join Niume by simply entering your full name, email address and password after which an activation link will be sent to your registered email id. On clicking that link you become a part of Niume social networking site.  

Niume has 20 broad spheres or we can say categories of which you have to select at least three or more where you can post. However, you have to follow some content guidelines while posting;

·         The post must be relevant to the sphere
·         It must include a minimum of 5 lines of text in English
·         It needs to have at least one form of graphic or media e.g. image or video
·         It shouldn’t be promotional or commercial
·         You will have to add a reference to the original source if the content is not yours
·         The post shouldn’t be an offensive or contain nudity
·         It can have links to your or other website, but not directly to affiliate or selling content
·         No blog-spamming is allowed


Niume automatically monitors your content from your first post. Your posts include targeted advertising from the best Ad networks. Well, there are many things to know about Niume such as status, features, views, hype (Like), how much money you earn and more which you will come to know once you start using it.

The better part is that it is also a money making blogging site. You will earn $1 for every single user who join Niume via your referral link. Further, the payment for your posts will be done depending upon your number of posts, number of views, comments and shares and blog traffic. Get ready to post and earn money online with a Niume sign up and connect your Paypal account to receive payments in an easy and secure way.

Why You Should Use Niume?

Content Syndication Platform
Niume provides specific content which is useful to the reader unlike other sites which may provide non-beneficial content too. It does not leave topic content to your timeline which makes it more interesting. 

  • With Niume you get gratitude and get paid for your efforts. It rewards the community in a great way.
  • You always see results and action on your posts as compared to other content syndication sites.
  • You can easily track the reach and revenues for your posts with Niume's Dashboard.
  • You get exposure to large number of new audience and meet new friends.
  • It’s not necessary to have a contributor’s blog or website.
  • You can break your original longer posts into two and then post on Niume with different titles. 
  • You can share your posts on your social media via Niume itself. Especially twitter gets more exposure via this content marketing platform.
  • Even older posts work again quite better and earn a little $.
  • Your posts are easily visible to number of true readers. And if you are chosen as a featured blogger it doubles the benefit.
  • It indirectly helps growing your connections through facebook.  
Also Check: Alexamaster Tool to Boost Your Website Rank and Earn Money

Well, some people are fretful if their content get duplicated it may lose Google power. While some people say that Google is smart enough to know who owns the original. Some find that Niume is not much good at answering queries. However, experts believe that it doesn’t seem to be a scam site.

Conclusion


I hope above Niume review would be quite helpful for you to join Niume. So, be a part of Niume to make your blogs outshine while making little money.

As I suggested above when you sign up via someone; you start making money and I would be really glad if you use my referral link. Besides, you can freely comment or ask queries about Niume in the comment section below.

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Author Bio
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Gangadhar Kulkarni
Gangadhar Kulkarni is a Internet Marketing Professional having extensive experience in SEO and SMO. He is also the founder of Seogdk where he shares information about SEO, SMO, SEM, blogging and web technologies by way of articles. For more information catch him on  Facebook | Twitter | LinkedIn | G+ | Pinterest 


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