How to Earn Website Traffic through Influencer Marketing?

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Influence Marketing

You must have heard about Guest posting. Guest posting, in SEO and marketing terms, is the effective way to get your dearly written content on a reputed website, and then routing some of those traffics to your own website.

Influence marketing is somewhat a more advanced evolution of guest posting, where you don't write a content for other websites. Instead, you ask those popular websites to promote your brand in their work on their website. Of course, there is a lot you need to do to do that. 

Well, that's a viewpoint from the content marketing angle. However, Influence marketing is not just about contents but a lot more, depending on the kind of influencer you are approaching to. The influencers have multiple ways to connect to their followers and those mediums can be leveraged to drive traffic.

How? They have the ability to drive traffic to your website, by recommending it among their followers. This article will explain how you can utilize the influence marketing to earn new website traffics that can be converted into final customers easily.  
  
But, before that

Who Exactly is an Influencer?


An influencer could be anyone who has a strong hold on their followers. People who follow them trust what comes from the influencers side. So if an influencer recommends a brand to his/her followers, the brand becomes a trusted name among that population of followers.

l  A popular blogging site could be an influencer
l  A Popular face in your niche could be an influencer
l  A popular celebrity could be an influencer
l  A popular YouTube channel could be an influencer, and
l  Even your Facebook friend whose advice you can trust is an influencer

Anyone, whom you can trust with the information they give to solve an issue is definitely an influencer for you.  

The Influencers have a Strong Hold


When 70% percent of teenage YouTube subscribers trust their followed influencers over traditional celebrities, you can imagine the kind of hold influencers have on their audience.

A similar stat is also there for social media references. 71% of consumers are more likely to create a purchase based on a social media orientation.

Now take a look at a stat that says "businesses generate $6.50 for every $1 invested in influencer marketing”.

Impressed? You should be. Perhaps, you may be now thinking about how would you find an influencer for your business. I can help.

How to Approach an Influencer?


Approaching an Influencer

Through influencer marketing, you are ought to make the influencer's audience your target population. So the first thing you should see in an influencer is what kind of audience and followers do they have. Do they coincide with the kind of audience suitable for your business niche?

For example, If the influencer’s followers base is mainly the women population, but your business sales only men products; should you consider approaching to such an influencer?

There are two reasons to say "Yes, You should approach":

l  The women might be interested in buying a product for their male acquaintances or counterpart.

l  The aim is to get website traffic, no matter if it's a women or men.

Sounds good, but I have developed some thoughts that stop me from approaching this influencer:

l  I am not sure how a women-centric influencer would be interested in promoting men-centric products.

l  The ultimate aim with website traffic is to generate sales from them. However, I am not sure even if these women come to my site, how many of them would be actually converted.

l  They might be interested in buying for their male counterparts, but I am not sure that interested population would be enough to give sufficient returns on the investments I would make on the influencer.

Finding an influencer is the toughest task in influence marketing. You may come across several creators by just Googling or crawling the social media. However, when you finally pick an influencer, not just any creator or influencer will do. You must ensure that it’s relevant to your brand and kind of products you offer if you want an effective marketing with a long-term influence over the audience.

l  Relationship

Build a relationship with the popular creators by sharing their work in your circle. Ask questions from them to show you are interested in their work. You have to earn an influencer, not hire. So, build a shared relationship, where you have something of value for the influencer. In this way, your brand, products, and content might get featured in their work if they find it valuable.

l  Honest

Approach only those influencers who have a clean record of being honest with their audience; influencers promoting products and services in lieu of money are not the perfect choice for you or anyone. There are chances, such creators would loose the hold in the long run if their audience finds the truth.

l  Honest Ones are Tough

It’s tough to persuade an honest influencer. However, it’s easy when your products are relevant to what they do, and you don’t force or pay them to say only good about it. Build a relationship before approaching with your marketing idea. Show them how good is your brand and products, and they can recommend it to their audience to solve their problems.

l  Persuade; do not Sell

Show them your product has a value. Persuade the influencer like you would persuade any potential customer. If your product or service solves a problem, actively mention it. Let them know the benefits of using it, and how it’s better than other similar products and services from your competitors.

l  Not Limited to Celebrities Anymore

Over the past few years, influence marketing has developed an additional branch which is quite different from what we have been seeing few years past. The niche of finding influencers is no more limited to celebrities only. Today a non-celebrity infleuncer gives better returns as compared to the celebrities. You should read “YouTube and eCommerce Market – A Hidden Link” to know how YouTube is being used for influence marketing with non-celebrity figures.

l  Have Patience

Building the roots of influence marketing is not an overnight achievement. It’s a process that takes months to build a relationship, prepare a plan, coordinate with the influencer and then execute the campaign. To be exact, don’t expect a success before 3-4 months if you want the companionship of a true influencer.

l  Affiliate Marketing

Providing an incentive to your customers is the best marketing approach, however, by providing an incentive to the influencer produces a boosted ROI when it comes to earning website traffic. By using affiliate marketing collaborations you can arrange a mutually beneficial “Give-and-Take” relationship with the influencers. When you make a sale through the link shared by the influencer, he/she receives a commission for the compensation of the great lead.

Different Ways Traffic is Routed to Your Website


Now if you have an influencer on your side, the website traffic will route towards you in different ways depending on the modus operandi of the influencer. In addition to mentioning your brand in their work, this is how they can share your website links to get you the traffic:

1. A blogger can add your site’s links in his/her content.

2. A social media influencer can add a link to your site in his/her post.

3. A YouTube channel can add your links in the video description.

4. An influencer can share your links in the blog comments he/she make.

5. An influencer can add your links in the Quora comments.

6. An influencer can mention your brand in their videos, meet-ups, and events etc.

Final Words...


There are 101 ways an influencer can route their followers to visit your site. If everything went well, you will have a massive website traffic in a very short time. Now it depends on your website, offers, UX, checkout, and lot more to persuade those visitors to become a customer.

So, leverage this valuable resource to its fullest and earn some qualified leads and traffic. Never, make it a paid relationship, incentives are a better alternative to directly paying. It's more like sponsoring the influencer's work rather than paying them to speak good about you. By sponsoring you do not mean to force the influencer to talk good about you. If you have something good in your brand, they will get noticed by themselves and the influencer will have no issues talking about it and promoting it.


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Author Bio
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Ethan Roy
Ethan Roy, a technical content writer by Profession. With years of experience on various eCommerce platforms (Magento, PrestaShop, OpenCart, Shopify), he has a lot to share with the readers. Currently working as Technical Content Writer at Velsof.



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4 comments:

  1. Great article Gangadhar! Thanks for sharing! Influencer marketing definitely plays a big role now. I was wondering, in which social media platform do you personally like to engage and connect with influencers before actually pitching them the proposal?

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  2. Thank you Emmerey for your comment and appreciation for the work. Nowadays, to get the best visibility for their work, influencers leverage multiple platforms and channels. So, there are certain chances that you might find multiple channels to follow and approach an influencer. To engage with them, following and appreciating, their work on those channels is a good way. To connect and approach, I prefer social media as the best option. A personal message on Facebook is a good start. Moreover, if the email address is approachable, I would give sending a personalized email equal preference as of the Facebook message as it has a more personal touch. I prefer to keep the approach as personal as possible.

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    Replies
    1. Thanks for responding Ethan! Another question if you don't mind. How do you make each message as personal as possible with having a long list of influencers to connect?

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  3. Great, Thanks for sharing sir

    ReplyDelete