Make Money Blogging: Use Your Blog as a Business Website

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Make Money Blogging

A weblog (blog for short) is an online journal, diary or editorial of sorts. Part of the attraction to blogs, at the onset, was that blogs supported a sense of community on the internet. Weblogs usually focus on particular niche interests such as photography, copywriting or kite making. Some blogs are just a place for everyday people, like you and I, to try to get their voices heard. Some are educational and others are very editorial like. 

The difference between a blog and a regular website is the editorial nature of the content and the interaction between the reader and the author of the blog. When you read a blog, you normally have the opportunity to post a comment about what the author has written. Others can post too. This can be in response to your comment or the blog entry on that page. When you become familiar with the blogging (the act of writing a blog) community you will begin to realize that blogs are written by people just like you. It is a very personal experience for most, and I think that is what makes it most appealing to me.

Blogs as a Source of Income


Of course, just like almost everything else online, many different methods of making money through blogging now exist. While the list below is not all-inclusive, it will provide you with the most popular and proven methods of how people make money blogging. This information has been compiled from those who are currently involved in successful blogging careers.

Advertising Space- Selling advertising space on your blog

E-Malls- Online stores with product listings as ads integrated into your blog

Affiliate Programs Driving traffic from your blog to merchants in exchange for a percentage of sales

Proprietary Items (sales)- Selling your items, software or information on your site

Google AdSense– Placing Google ads directly on your blog pages and receiving a small fee every time one of your blog readers clicks on one of the ads

Self Promotion– promoting your services (coaching, copywriting, etc…) through your blog

A Bright Future


Online Business

Now that the internet has become a primary vehicle for businesses, the focus has shifted to developing communities and personal interactions between communities. The days of the static website are numbered; search engines must navigate through over 100 million websites in their task of creating the index for their directories. Websites that do not refresh their content on a regular basis will find themselves sinking in the search engine results listings and will eventually be excluded.

The recent prominence of weblogs is partially due to the benefits of the weekly, or even daily, the addition of new content. If set up properly, fresh new content will “invite” the search engines to return to your site and index it again and again and again.

The Key Points to Successful Blog


·         Choosing what to blog about
·         Choosing where to host your blog
·         Make market research

Where I go for it

       Amazon Best Sellers

I love using this source of data. Best of all it's free. Here's the link. This information is updated every hour so you can know what people are buying in any niche you're researching.

       Dummies.com

This is the website for the Dummies series of books. If they have a book on it…it's a niche worth considering.

       Google Forum Search

Type "Niche+ Forum" into Google and start finding forums in your niche. The threads that are "hot" (some programs make a flame right next to the thread after 20 posts) are good little ways to find out what people are struggling with.

       Popular Blog Posts

One of the easiest ways to legally and ethically hijack ideas is to scan the "most popular" posts sections of the blogs in your niche. There are plugins which make a list of the toolbars of blogs that show the most commented, most read, or "author's favorites" type of things.

You can make money blogging by utilizing a blog site and the techniques that link your site to the internet and the network of individuals who are interested in what you have to say, your product offerings or the services you provide. But, and this is a BIG “But,” it will not be a walk in the park. Running a profitable blog takes determination, dedication and a high level of effort to monetize it successfully. You will not make money blogging overnight, but with some effort and TLC, your blog can become a money making the machine!


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Author Bio
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Carol James
Carol James is an EssayLab psychology department writer and senior editor. She has MA degree in social sciences and is an excellent specialist in this field. Carol works with numerous materials on the subject and is eager to share her knowledge with our readers.



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Advanced Keyword Research Guide for Mobile Search

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Mobile Keyword Optimization

Mobile devices, especially mobile phones have emerged as the primary devices for the majority of the people worldwide to access the internet. In October 2016, the use of mobile devices – smartphones and tablets – surpassed desktops for browsing the net. Mobile devices accounted 51.3% browsing while the desktops for the remaining 48.7%.

Apart from being the preferred medium of internet browsing, the time spent on mobile-based browsing also far exceeds the time spent on desktops. In the US, an average user spends  87 hours a month accessing the web on mobile devices. This figure is 66 hours for the UK.

In comparison, hours spent on desktops in the US were 34 and the UK 29.

Why Optimize for Mobile?


Use of mobile devices to get information through search engines exceeded desktops in the US in 2014 and since then there’s an upward trend. As of 2016, over  110 million internet searches took place in the US on mobiles vis-à-vis 81 million on desktops. 

There are more interesting statistics that highlight how mobiles have gained prominence.


For 81% users, convenience and speed at which they can search the information are important. 

53% mobile users think searching information on mobile is quick. While the time taken for a search query to display search results might be the same on a mobile or desktop; search on mobile is indeed quick because it’s always on and handy. 62% users find it convenient to use a mobile device and therefore, prefer it.

The crux of the matter is, mobile is now the primary device for accessing the web and searching information, which brings us to a crucial aspect – optimizing the content for efficient mobile search results.

The solution to this issue lies in using keywords for mobile SEO.

This article explores in detail how you can use keywords for optimizing your business’s online content for the mobile devices. 

Comparison of Desktop and Mobile Keywords


Mobile Keyword Research

There are subtle differences between desktop and mobile keywords.

These are.

1. Short Versus Long Keywords


While browsing the internet on a mobile device, a user has to type with thumbs on a very small keypad or virtual keyboard.

It tends to make typing difficult and consequently, the keywords are shorter in comparison with keyword searches on a desktop keyboard.

2. Spoken Queries


A large number of mobile users now use voice commands to search for information. Apps like Siri, Cortana, and Google Allo work as virtual assistants and respond to voice commands by helping search relevant information. This is usually not the case with desktop users who still type the information in a computer instead of speaking to it.

3. Scope of Search


Most of the information searched on the desktop is general in nature. You’d want to know the latest news or the election results. In comparison, a large number of mobile searches happen when people are on the go and need some relevant information. This makes the information they search more specific and local. Hence, the location-based search is a crucial part of mobile keyword optimization.


Based on the above differences, you need to plan your keywords for mobile searches, which is further discussed in detail in the following sections.

Keep the Keywords Short


Mobile searches are mostly based on short keywords. Users find it inconvenient to type long keywords on their mobile devices as they type using thumbs.

The ideal keyword length for a mobile is two or three words. Anything more might not get searched.

So, while planning mobile keywords, prefer not to use long tail keywords. Instead, keep them short but relevant.

Search for keywords that are short enough and yet address the search queries efficiently.

To identify and analyze the keywords, you can use tools such as  Google Keyword Planner or SEMrush.

Let’s take a look at how you can use SEMrush as it offers an option for mobile keyword search.

Once you’ve identified some of the broad keywords, go to SEMrush and type them one by one in the box to search.

On the next page, you’ll see the results of the most used keywords associated with the one you typed on the previous page.

On the top, you’ll see an option to select the device. The default option would be a desktop. Change it to mobile to see the relevant results.

If you compare the desktop and mobile keywords, you’d be able to see the differences in their lengths. Desktop keywords are much longer.

What works on the desktop is entirely different from what would work on a mobile.

Focus specifically on mobile to generate the best results.

Optimize for Voice and Other Searches


A lot of searches on mobiles take place through voice commands.

Voice searches have three key attributes:

1.    They are usually in the form of questions

2.    They are short queries

3.    They are skewed towards local location-based searches

Let’s take a look at each of these attributes one by one.

1. Questions


Most of the search queries that take place using voice commands are in the form of questions. This is because while using the voice command, people speak to their smartphones just like the way they’d speak to another person.

For example, a typical voice search command would be, “how’s current climate?” and not “current climate”. It’s because the latter just sounds so unnatural even to oneself.

Questions also reveal the intention of the users rather than more general search terms as used in typed keywords. So, “how’s current climate?” has an entirely different intention than “is climate good for windsurfing?”.

Hence, if you’re into windsurfing business, you’d know that the query is from a user who is interested in hiring your service.

2. Short Queries


Just like the typed mobile queries, several of voice search queries are also short. Therefore, optimizing your content for short keywords works perfectly for voice searches as well.

3. Local Searches


Google Local Business

A lot of voice searches take place when people are on the go and need to find something in the local area. This is discussed in more detail in the next section.

Other forms of searches include using Google Goggles and Google Images. These tools allow users to upload an image and search for it. And, they are gaining popularity, especially among the mobile users.

To associate keywords with these forms of searches, use alt tags for the photographs you upload as your content. An excellent way to use image search to promote your business on mobile is to have a unique logo. When people scan it or take a snap of it to search the details, it’ll display your business.


Optimize for Local and Location-based Searches


Mobile searches are biased towards local and location-based searches. Here are some key stats.

     94% of users who use mobiles to search, used it for searching location based information

     85% searches for a shopping store in a location resulted in a call to the store in less than 5 hours

     80% of them visited the store in less than 5 hours
     Among all the location-based searches, 51% resulted in the users visiting a store in that location

     48% of them made a phone call to the stores

     29% bought something from the store

The above information shows the relevance of using local and location-based keywords.

When users are on the move, they don’t have the time or inclination to look for general information. They want something specific, and they want it quick. Also, they don’t carry their laptops around with them.

But most of them have a smartphone handy, which they use to search for local location-based information. Such information is more relevant and direct to them.

They may also search for generic information. However, looking for something specific and near them, scores way above generic searches.

To make the most of it, plan your keywords in a way that they include local and location-based keywords.

To achieve the best results from these keywords, register your business with Google Local Business. Also, list your business’s name, contact details, and address on each of the pages of your content.

Registering with Google Local Business will list it on Google Map and make it easy for people to find it.

This method will efficiently complement your keyword strategy. The keyword will help display information about your business to the customers, and its appearance on the map will help them find it.

Conclusion


Mobiles have already become the primary devices for browsing the internet. And, they’ll only achieve more popularity. Don’t miss the opportunity by focusing only on desktop keyword planning.

Invest time in planning keywords for search engine optimization for mobile devices. When compared with desktop keywords, mobile keywords are shorter and easier to plan.

Keyword planning is a response to the users’ behavior. Considering the above mentioned behavioral attributes, viz. short keywords, voice search, and local location-based searches will go a long way in optimizing your content for mobiles. It’ll consequently help you grow your business more successfully.


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Author Bio
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Anthony Bergs
Anthony Bergs is a project manager at Writers Per Hour. He always keeps an eye on the marketing sector to implement the best innovations in the strategies that he builds. He’s always open for new connections and partnerships.





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Guide to Understanding the Differences Between Ethical and Non-Ethical SEO

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Ethical White Hat SEO

It is futile to invest in website designing and interface revamping without giving time as well as money in the promotion of the site. We have a website to showcase us or our business products online. Thanks to modern technology, it has become easier to maintain a business website. It is also now easy to make business transactions through a website. 

People can come to your site and check the products that you offer. They can easily purchase those products as per their requirements from your site directly. To provide online purchasing facilities, your website should be developed with precision.

The Essence of SEO for Your Website


SEO or Search Engine Optimization is an essential part of a web-based business as well as website. You cannot make money through your site unless people start visiting it. The daily visitor count should be 1000 or more so that you can get better sales data and higher profitability. It is possible to achieve a high amount of daily visitors to a website through various robust as well as meticulous SEO tactics and strategies. In the following section, we shall know more about ethical SEO tricks as well as tactics.

Ethical White Hat SEO


When it comes to SEO tactics, different webmasters can be observed to adopt different strategies. Different people have different methods for achieving results. It is entirely true that SEO is not a homogeneous thing, and thus diversity in SEO plans can be noted. It is quite impossible to say which strategy would be more efficient. The overall campaign is important, and it should be done ethically. Ethical SEO campaign brings positive results to your business, and non-ethical campaigns produce negative results. Broadly, based on the ethics, SEO campaigns can be classified into three categories. They are white hat, gray hat, and black hat. 

White hat SEO is nothing but the most ethical as well as highly recommended form of SEO or Search Engine Optimization. White hat campaign follows on ethical methods for achieving results. It helps a business to attain longer sustainable results. It helps a business to grow ethically and get organic traffic for its web platform. Grey hat means a mix of a white and black hat. It means ethical techniques are blended with a few non-ethical tricks to bring better results. Such strategies work in some cases, and in some cases, it does not work. Black hat SEO is non-ethical SEO, and thus it is not recommended by experts. It can cause more damage than giving anything positive for your website or web-based business.

Black Hat SEO

For the ultimate hat guide, in the following section of this article, we shall find salient advantages of white hat SEO over gray or black hat SEO techniques or strategies.

1. Long Sustainable Results


White hat SEO gives long lasting results to the users. In other words, the time and money you invest in white hat SEO will start paying your back after some time. This payback stays active for a long time. A successful SEO campaign can take a business to a new height of success. It helps a business to grow immensely. It helps a business to flourish impeccably. On the other hand, black or gray hat SEO will leave negative impacts on your web-based business. Black hat SEO is particularly harmful to your web-based business.

First of all, the black hat does not target to bring organic traffic to the website. As a result, the website or web-based business platform gains a few achievements in the short term, but in the long run, it fails miserably. Black hat starts earning a negative reputation for your website with the advent of time. The same thing will happen with gray hat SEO, though the intensity of the negative results will be minimal. Black hat SEO can lead to suspension of your website on Google. Thus, you need to be quite careful about this kind of search engine optimization technique.

2. Better Business Development


White hat SEO aims to bring organic traffic to your website. It does not focus on traffic counts, but it focuses on bringing organic traffic so that ultimately your sales data can show that your company is growing quite impeccably. For better business development and higher profitability, these things are important for the businesses. Your business shall flourish with tactical and robust white hat SEO solutions or strategies. 

On the other hand, black hat or unethical SEO focuses on enhancing the number of visitors to the website. It helps in better search engine ranking. However, this method of online business promotion does not work for a long time. Since you do not get organic visitors to your website, you do not experience high sales jump for your products featured on the site.

3. No Glitches or Inconveniences


We all know that if we walk on the right path without harming others, we shall be able to achieve our goals in life. Ethical methods will take time for showing up results, but when the results indicate up, you shall find them to be more satisfactory. With a white hat, there is no chance of losing business reputation. 

There is no chance of getting suspended by the search engines. These risks are always there when you deploy black hat techniques or even gray hat SEO strategies. To avoid glitches or inconveniences, you must follow the ethical form of SEO. You must chalk out SEO plan with high sustainable, ethical methods.

Search Engine Optimization is all about helping a business to grow. To achieve faster results, people get into the unethical SEO strategies. However, if you analyze the risks and drawbacks of black hat techniques, you shall surely find it to be more convenient to invest time as well as money in white hat SEO tricks as well as solutions.


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Author Bio
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Derek Iwasiuk
 Derek Iwasiuk is the author of this article, and he is a professional expert on conducting as well as planning various SEO campaigns for various online-based businesses. You can get ultimate hat guide on his articles.



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