Effective Strategizing for Your Company’s SEO Campaign

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SEO Campaign

In this day and age, it is absolutely pertinent for companies to try and reach as many consumers as possible. A wider reach will make it possible to inflate your customer base and increase your company’s revenue. While advertising through traditional means can be enormously helpful, it is also important to rely on digital marketing and search engine optimization. Of course, implementing an SEO strategy will prove to be ineffective, unless it is well thought out and carefully constructed. Below, you will find tips for developing an effective SEO campaign for your business.

Analyze Your Clients

First and foremost, it is absolutely essential to learn more about your potential clients. How do these individuals utilize the Internet? Do they use social media or do they commonly use Google and other search engines? Determining your customer base and researching these individuals thoroughly will prove to be very helpful for your business. Once you’ve learned more about these individuals and their behavior, you’ll know precisely how to reach them. You’ll also know what makes them tick and this will give you the ability to convert these people into customers.

Also, you should consider the precise market that you wish to target. Are you interested in taking your business national or international? Or do you prefer remaining local? Make sure you know the answer, before moving forward.

Keyword Analysis

While you’re at it, you will want to consider your keywords. Keywords are an integral part of any effective SEO strategy plan. When placed on your site in the appropriate locations and in anchor text, you’ll be able to rank for these specific keywords. This will make it possible for clients to find your website as soon as they search for these words. Therefore, you will want to use words that closely align with your business. At the same time, you should try to acquire keywords that have little competition, but high search volume.

Examine the Competition

While researching keywords, it is also wise to simultaneously examine your competition. Perform a quick search for these precise keywords and see what appears. The websites displayed in the search results will be your competition. If the companies are big corporations, such as Wal-Mart or Microsoft, you’ll have stiff competition on your hands. If the companies are smaller, you’ll have a better chance of beating them, without spending excessively.

At the same time, you should check the backlink portfolios of each competitor. How many backlinks do they have and how many times was the keyword in question utilized? This information will help you figure out precisely how hard you’ll need to work to achieve your goals.

Set Goals

Before rushing forward, you will want to consider setting SEO goals for your business. Remember that you’ll never be able to jump to the top of the search results over night. Instead, you’ll need to work slowly and meticulously. With this in mind, choosing smaller goals can be very effective for keeping your team motivated. You should set a minimum traffic amount and search ranking. Once you’ve met this criterion, you will feel inspired to continue moving forward.

With time and patience, your goals will grow larger and your success will do the same.

Budgeting

Believe it or not, you may be able to succeed in SEO without spending a substantial amount. As long as the keywords have very little competition, you may be able to push your website up the rankings, without spending anything. Nonetheless, a lot of businesses will be forced to spend something. As the old saying goes, it usually takes money to make it. Therefore, you should work with your accountant and determine precisely how much money your business can dedicate to this activity.

Considering Your Channels

Internet marketing is a very diverse form of advertising. It is possible to market through various channels online, including with a blog, podcasts, paid ads, and even social media. Above, you were told to carefully research your client base. This will give a better idea of which channels will be most effective your business. If your potential clients often listen to podcasts, you should create one to spread information about your company. If you’ve discovered that your clients are frequent social media users, it will be pertinent to add social media to your strategy.

With a little experimentation, you’ll know precisely what works best for your company. Then, you’ll be able to dedicate more time and energy to these precise channels.

Putting It Together

Finally, you’ll need to put your strategy into action. This will require you to build a website, create social media accounts, and launch an online advertising campaign. Remember that you will need to continue working hard in order to reach and remain at the top of the search results. If you want to remain at the top of the ladder, you will need to continually work to overcome new competitors. Do not stop after you’ve reached the top or you will not remain there for long.

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Author Bio
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Shakshi Talwar
Shakshi Talwar is passionate about helping people in all aspects of Internet marketing. She enjoys holidays, traveling and generating business ideas.




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How to Use SEMrush Tool to Choose Right Keywords?

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Competitor Keyword Research Tool

SEMrush is an unbeatable SEO Tool when it comes to online competitor research. With this tool you can have an out of sight look at your top performing competitors and use the insights accordingly to build beneficial online marketing campaigns right from the beginning.

Number of renowned digital marketers believes that it is the Leading Competitive Intelligence Software which is quite easy to use and has fantastic UI. It offers lots of tutorials and documentation as a user guide with an approachable support team. Even the price is quite reasonable for its features and usage.

Importance of SEMrush Tool in Digital Marketing

Besides finding profitable keyword opportunities, this internet tool is also important to;    

·         Pinpoint which ad copy and landing pages are generating the most sales
·         Find your competitor's most profitable keywords
·         Reveal content ideas that drive serious traffic via competitor content strategies
·         Audit backlink profiles
·         Find simple ways to monetize your website
·         Track metrics in real-time
·         Perform powerful PPC analysis
·         Website audit and rank tracking
·         Find high quality link building opportunities
·         Build data visualizations and get actionable insights

Some people find that backlink data is not as complete with SEMrush as some other dedicated link analysis tools. Well, if we consider the features, benefits, importance and the usability of SEMrush, this point is quite negligible, isn’t it?

So, if you're a marketer, business owner, agency, or someone serious about building profitable online marketing campaigns, you must try a 30-day free PRO trial to have an experience about the SEMrush usability and then go for the right package for you.

How does SEMrush Help You with Competitor Analysis and Choose the Right Keywords?


·        Know about Competitors’ Best Keywords

Keyword strategy holds very much significance to make you reach to the top of the SERP. If you aim to reach the target audience via organic search, finding the right keywords does a lot. This powerful competitive intelligence tool will help you find the best SEO keywords by comparing with your competitors. You can even have insights into your competitors’ organic content strategy with SEMrush Organic Research data.

·        Understand Competitors’ Keyword Rankings

All searched terms of competitor’s domain are grouped according to the domain’s position in Google’s and Bing’s top 20 organic search results. With this you can estimate the value of keywords, compare them against main web performance indicators, such as traffic, competition, estimate of CPC, search volume, the number of search results, and trend. You can also view competitors’ landing pages for every given keyword which are displayed in the SERPs. Competitors’ web texts will help you get new ideas for your content optimization.

·        Find out New Organic Competitors

You can have an instant understanding of your direct competitors with the SEMrush Competitive Positioning Map. It shows competitor’s natural traffic and the number of organic keywords with which you can compare your strengths and weaknesses on the web. Besides with the SEMrush Organic Competitors Report, you can know about the domains your website is competing against in the Google or Bing top 20 and figure out where you need to work on more.

·        Observe Position Changes of Domains

Gaining and maintaining high positions in Google's and Bing's search results is quite challenging. Competitor’s position changes and those of yours will give you an idea about the improvement in your organic search tactics as required. Keyword ranking is actually a reflection of consumer’s behaviour changes up to some extent and you must consider this so that you can react instantly to changing organic search trends.

You can examine new SEO keywords and improved search terms that have worked for a particular domain to achieve the position in Google or Bing top 20. You can also look out for the lost and declined keywords and the position it has lost if a website has been ranking lower.

Lets’ Take a Look at How to Use SEMrush for Your Blog


SEMrush Usability

One of the major problems with older blogs is poor keyword ranking, probably because SEO was not a point of focus for them. The traffic to these blogs comes from random posts and you are not really aware about what keywords is driving traffic to these posts. Well, if you could know that keywords with which your blog is ranking and the keyword’s position, you can do a number of things to perk up your search engine rankings.

Here SEMrush tool will help a lot. First, you have to create a free account on SEMrush. Once you log in, place your domain name in the search box, and click on the “Full Report” of organic keywords. It will give you all information about the money and traffic keywords along with other crucial details such as traffic estimate, AdSense CPC, keyword position, traffic percentage, and keyword trends.

Next, you should sort your report based on Keyword Position, Keyword Trend, or Keyword CPC, depending on your specific goal. Now you can prepare a spreadsheet consisting of list of keywords, positions, and URLs to work on. Furthermore, you can add your keywords into the SEMrush position checker to monitor your keyword ranking with which you can see the progress of your efforts.

Then work to improve the ranking of these keywords. For which you can first use a keyword optimization plugin then use link building, social media marketing and create more related content. Keep a check on keywords for which you are getting traffic and then create more posts on similar and related topics. Interlink them will help you to improve each article’s ranking. You can use tools like HitTail or LongTailPro for generating keyword ideas.

Now you just have to keep a watch on your keyword improvement with SEMrush SEM tool and see how all of this is working for you.

There are many more things which can be explored about this competitor keyword research tool. For now just give SEMrush a try and see how it boosts your online business! 

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Author Bio
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Gangadhar Kulkarni
Gangadhar Kulkarni is a Internet Marketing Professional having extensive experience in SEO and SMO. He is also the founder of Seogdk where he shares information about SEO, SMO, SEM, blogging and web technologies by way of articles. For more information catch him on  Facebook | Twitter | LinkedIn | G+ | Pinterest 

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4 Best SEO Apps for Increasing Website Traffic

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SEO Mobile Apps
Maybe you want to increase traffic to your website, get people to sign up for your newsletter or are in the hopes that they will purchase something from your e-commerce website. Unfortunately, as a marketer, you can’t always sit in front of a computer screen all day just to see if your web pages are getting enough visitors. Thanks to SEO applications, fortunately, you can now do that on your smartphone on the go.

However, not every SEO application is worth the download. To make your choice easier, here are some SEO apps that users consider the best.

1. Google Analytics

Google Analytics is a front runner in the SEO market and the official Android app version is even more so. You don’t need technical expertise to use the tool. The service itself does a pretty good job of displaying content in sizeable chunks which makes it easy for users to monitor how their website is doing.  For example, with the app in your smartphone, you can

  • Monitor data in real time
  • Save reports on your dashboard to view later
  • Customize your own reports according to the dimensions, metrics and segments of your own choosing
  • Monitor key metrics
  • Compare data ranges
The reviews of the app on Google Play have been nothing short of great and is available for free download.

2. gAnalytics

gAnalytics is another Android app from Google Analytics and is described as one of the best mobile tools from the platform. You can easily sync it to your Google Analytics account and it will give you the numbers in an easily decipherable format.

This application makes it pretty convenient to monitor multiple accounts with ease of use being one of its major perks. Notable options include:

  • Visitors - View the number of visitors who visit your web pages and use what you learn to enhance them later.
  • Content - Upgrade your content and use the app to see if visitors bite.
  • Ecommerce - Monitor the effect of your product pages.
The application is fully customizable and is designed to support multiple accounts and profiles. You can set factors like the time period and use charts to find valuable data on aspects like the number of page views, bounce rate, number of visitors and bounce rate. The app is free to download on Google Play.

3. HubSpot

The HubSpot app is a sales and inbound marketing tool. And like most software of the type, it is designed to help businesses convert leads, attract visitors and close customers. However, the app provides more than just analytics data that will help you run your business better on the go. It helps you track the effectiveness of your marketing campaigns. And it also gives users the convenience of managing their entire HubSpot stack on a single platform. Some notable perks are as follows: 

  • Performance Metrics - Sometimes, it is hard to determine which marketing campaign is working. With the application, you can know which efforts are bringing in ROI and which aren’t. Once you know where you stand, you can identify the metrics that you want to prioritize across your sales and marketing funnels for the best gains.
  • Pipeline Insights - Manage your sales processes, know about deals that seem promising, get status updates, find vital contact information about prospects on the go and in real time.
  • Stay in touch with Team Members - You don’t have to be at the office to check up on your team’s progress with the HubSpot app on your smartphone. It has features that lets you in on the latest updates and helps you keep an eye on your leaderboard.
In all, HubSpot is a great application for tracking your customer relationship management, marketing and sales efforts on the road.

4. Website and SEO Toolbox

This is another great SEO tool if you want to be on top of your website presence at every time of the day. In addition to enabling users to monitor their social media traffic with a few clicks, the Website and SEO Toolbox app also offers the following features: 

  • Ideas for Keywords - Keywords are powerful tools for SEO. And the right ones are even better! The tool gives you access to real user queries so that you can have a better idea about the types of phrases that will get you the most clicks.
  • Improve Your Website’s Quality - Check everything from your descriptions, keyword length and images to the text/html ratio and page size on a single platform.
  • Monitor Your Web Rank - This includes number of indexed pages on Google, Alexa rankings, number of likes, comments, and shares on Facebook, Twitter backlinks and more.
  • Detect Broken Links - Ensure that visitors never have to face 404 or 500 errors on your web pages by checking for broken backlinks.

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Author Bio
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Zubin Zakk
Zubin Zakk is a writer in a private media channel. He is working from 5 years as a writer. His areas of expertise are technology and software. Currently, he is researching on the latest work of top applications development services to find out the new and latest trends.




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Better Writing and Better Content with Grammarly for a Way to Success

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Grammarly Writing Tool

When it comes to writing for your web page or for SEO purpose, the content must be mistake-free, effective, grammatically correct and easy to read. SEO people would have heard it many times that ‘Content is King’ and hence your content must be rich, unique and un-plagiarized.

Many organizations hire a number of content writers to have such content. Well, there is no doubt that these writers are efficient to provide the content as per the requirement. However, if the manual work is accompanied with a technology or tools, you will have better and fast results, isn’t it?

There are various grammar checking and plagiarism detection tools available to ease the work of content writers and online marketers. Grammarly Writing Tool is one of such renowned tools which seem to be quite helpful for many professionals.

Grammarly is an automated plagiarism checker and proof-reader tool which makes sure that you produce a mistake-free and easy to read content. This grammar checking tool does more than just basic spell check and grammar check built into the word processor as it can recognize correctly spelled words that are used in the wrong context.

This Grammar checking algorithm has various features which are very useful for a better writing. Grammarly’s features can be listed as a grammar checker, a plagiarism checker, contextual spelling checker, a punctuation checker, a sentence structure checker, a vocabulary enhancement, and an option to adjust the checks for genre-specific writing styles. It gives chance to users to choose whether to write in British English or American English. It also has an integrated dictionary and thesaurus.

Features of Grammarly  Writing Tool


1.  Plagiarism Checker

Grammarly’s plagiarism checker verifies your content against more than 8 billion web pages to identify the plagiarized passages. It highlights the sections in the content body which have been already published somewhere else.

2.  Citation Generator

This tool generates citations in the three popular styles as MLA, APA, and Chicago. Moreover, besides these 3, it will also help you find your specific citation source. 

3.  Grammar Checker
Grammar Checker Tool

Grammarly checks and corrects more than 250 types of grammar errors including double negatives and faulty parallelisms.

4.  Writing Score

The tool produces writing score based on the number of errors.

5.  Great Vocabulary in Your Content

Grammarly can suggest the most favourable word replacement based on its context. It helps to correct the poor vocabulary usage. Use of words has a great impact on the transparency of your writing. Hence your content must consist of rich and influential vocabulary.

6.  Developed by Professional Linguists

A team of linguists and natural language processing engineers is always there to make sure that Grammarly is performing at the highest level possible. This potent grammar checking algorithms are built by the world’s leading professionals on linguistic technology.

7.  Contextual Spelling Checker

If the rightly spelled words get used in the wrong context, it’s an embarrassing mistake for you. Most of the times contextual spelling errors considerably change the meaning of a sentence and may sound confusing. Hence recognizing common contextual spelling mistakes is quite important. That’s where Grammarly helps you with. It spots flawed use of words such as there/their/they’re, lose/loose, lie/lay, affect/effect and many other words like these.

8.  Works almost Everywhere on the Web

Grammarly works at its best wherever you write online. It assists you write flawlessly on Gmail, LinkedIn, Facebook, Twitter, Tumblr and many other platforms on the web.

Not only bloggers and professional writers but students, business people, and people who just want to write better are also reliable on the Grammarly. This tool meets your writing needs and gives you confidence of mistake-free writing in your any writing situation. Grammarly's plagiarism checker saves your lot of time and helps you achieve better grades.

This Grammarly Writing Tool is been used by more than 4 million people and you can also be a part of it. So Just click here to access this amazing writing tool.

Conclusion

Well, this is all about the Grammarly, its features and benefits. But there could be some negatives also. If the product doesn’t work 100% in practice, it may not be the best choice for many folks out there. The best option is to try it by your own with a free version and then go for the paid one.   
 

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Author Bio
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Gangadhar Kulkarni
Gangadhar Kulkarni is a Internet Marketing Professional having extensive experience in SEO and SMO. He is also the founder of Seogdk where he shares information about SEO, SMO, SEM, blogging and web technologies by way of articles. For more information catch him on  Facebook | Twitter | LinkedIn | G+ | Pinterest 

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Articoolo-Unique, Human-Like Content Writer Software

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Unique Content Machine

Won’t it be a good if there is a tool which will write articles for you? It’s not just an imagination but a fact as there is article writing software which is named as Articoolo. An algorithm of this Articoolo content writing tool creates distinctive, proofread, high-quality textual content from scratch, similar to a real human writer. This way you can purchase articles online at quite lower price than you would pay otherwise.

Articoolo Content Creator eases your task of frequently generating ideas, collecting materials, finding related information and summarizing content from several different sources. When you will type your topic with two to five words and decide the length of your article, this unique content machine will create article within a minute which saves your lot of time.

Following are few of the ways to use Articoolo's SEO article writer and save your time for other SEO tactics.

Tiered Link Building 

Auto generated content from Articoolo content creator is great to use for free Web 2.0 blogs and PBN's. You may only have to do minor edits during a quick proofread.

Guest Post Content 

This article builder can kick-start your guest post once you provide a draft on the required subject. After you add your own additions and insights, this unique content machine will provide you with the core concepts which you can then illustrate in your own style.

Readily Spinnable Content 

 You can create unique variations of articles that the Articoolo created by using their online rewriter tool.

Thin Content Fix 

Enhance 'Thin Content' pages e.g. webpage of a shopping site with a gallery of products. When you add themed text of few hundred words on that page, it will rank much better.

Freshen-up Old Content 

Freshen-up your stale content by joining a related Articoolo article into the body of existing page content. You can also create a new post on a long-neglected blog.

Create Longer Articles Easily 

Search engines love longer articles (especially over 1000 words) and statistically they rank better. Here, what you can do is merge multiple Articoolo articles on a related theme and organize them into a single impressive and long-form blog post.

Quick Site Launch Content 

Articoolo can create more than a half-dozen blog posts quickly with which you can launch a new website. This way search engines can find plenty of themed, relevant, and unique content to crawl and index at first time it came across your site.

Article Marketing Feed 

Article marketing on article syndication sites can make you achieve new prospects. Using this Magical Content Creator you can form a comprehensive and in-depth article by merging two pieces of Articoolo content. 

eBook Publishing Shortcut 

Creating a digital eBook by combining multiple articles is quite easy with Articoolo. This software based on artificial intelligence (AI) works good to produce general topic introductions like 'The basics of...',  'What is...', 'Getting started with...' content which is helpful for opening chapters or sections of an eBook. Let them provide the overview, you write the specifics.

Content In Any Language 

This software is a multi-language content scraper & generator which also support all western languages including Spanish, French, German and more. It also creates content specific to your local region.

There are many other things and features of Articoolo which can be listed here. It’s better to have an experience on your own of this SEO Content Machine with a free 5 day trial. After which you can purchase it with zero risk 30 day money back guarantee. So, are you trying Articoolo’s content creator


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Author Bio
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Gangadhar Kulkarni
Gangadhar Kulkarni is a Internet Marketing Professional having extensive experience in SEO and SMO. He is also founder of seogdk where he shares information about SEO, SMO, SEM, blogging and web technologies by way of articles. For more information catch him on  Facebook | Twitter | LinkedIn | G+ | Pinterest 

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