7 Free Keyword Research Tools You Should Use For Content Marketing

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Free Keyword Research Tools

E-Commerce –The single term which has changed the entire face of practicing business demands a lot of technicality and strategy in itself. Being an entrepreneur, you must either already be registered your business portal on the World Wide Web or would be planning to do the same in the near future. Since the evolvement of idea, the online business has been progressing constantly. However, internet marketing did and will assumingly continue to have its core in the content writing.


When you meet a client, the first question often asked is – How would be get me the most trending keywords in the business? And trust me; no businessman would want to pay for each and every service that they subscribe for in the SEO package. After all, everybody likes to have some free perks! And if you are a beginner, then it is definitely suggested that you go for free keyword research tools rather than the paid one.

Are You Making The Crucial Content Decisions With the Right Tools?


Having personally used some of these tools, I would recommend the following 7 keyword research tools for your next SEO content project.


Google! Need I say more? Being the most popular tool, it hosts a large array of keywords. However, the trouble with the free version is that it displays only up to 800 related keywords in the options for your search. Nevertheless, there is no need to worry. With its keyword suggestion tool that provides a rather relevant list, you can get more options for keywords at hand. Besides if you have any keyword in your mind, this tool would provide you information that also.


It is almost similar to the Keyword Planner. Enter your seed keyword with other relevant information consisting specifications about the target audience and a list of relevant keywords would appear on your screen. However, it is exclusively available to the Bing users only as the data is processed through their search engine. So, Go Bing along with Google for better results!



Let’s get back to our favorite search engine – Google! This tool generates keyword suggestion through the technique of Google Auto complete. It implies that if you input a seed keyword, the tool would come up with hundred of more keywords adding query, term, alphabets or numbers to it. Thus, you would have more keyword options which are being chosen by users through auto complete related to your seed keyword.


If you have been working in the SEO field from some time now, you must already be familiar with this tool. Quite old and most popular, Ubersuggest also generates its list of keywords through Google. However, it provides you the feature about this tool is that you can expand each suggested keyword to have more options at your disposal.

5.  Spyfu


If I tell you that you can now check what keywords your competitors are using in their content, wouldn’t that help you in strategizing better? Spyfu would let you find exactly the same. Hold on! The best part is yet to be revealed. It won’t just tell you what your competitors are choosing but would also differentiate them from what the top players in the market are doing that makes them successful and hence providing you a clear picture of which keywords you should choose.



If you really want to know the amount of competition and traffic that you are going to face for a particular chosen keyword then Keyword Eye is a must-have tool for you. Additionally, it also marks the competition that you would face when you subscribe the same keyword for Pay-Per-Click (PPC) advertising.

7.  Soolve


You might be wondering that what this tool would have as a USP that the others mentioned above didn’t. It would also search for keywords against the seed keywords like all others. It would also suggest the limited number of keywords based on the niche search. Well, you are absolutely correct in thinking so. But you are yet to know what makes this tool probably the best of all. Soolve gathers the keyword list and information from not a single search engine; rather it supports multiple engines including Google, Yahoo, Amazon, Bing, YouTube, eBay and many alike.

The use of right keywords in the appropriate amount can have a major contribution in your campaign’s success story. Investing in the content and keyword search is a major decision, be wise in choosing your tool!!!


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Author Bio
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Mozrif
Mozrif is an analytical and versatile digital marketing evangelist, consultant, content writer at WeDigTech. A hub of skilled Mobile App Developers focused on helping businesses from domestic to MNCs.






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How Content Marketing Influence Your Online Business?

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Content Marketing Strategy

“Content is king”, you must have heard this buzz. To get clearly noticed on an increasingly jam-packed web, you need to get extremely creative. If you’re thinking to beef up your marketing efforts, you have to dive into the world of content, which has been going up over the past few years. In essence, informative and appealing content help you to drive more traffic and sales eventually.

If framed in an attractive and informative manner, content can generate amazing results for your business. But which type of content can do the magic? Let’s check it out!


Why Content Marketing is Essential to Your Business?


Today, content marketing is beyond advertising. It’s all about showing your patrons who you are through different interesting ways. Below are some strong reasons why content marketing is a must-have for you.

Potential Clients Find You Easily


Quality content has become mandatory for success online. Add solid, fresh and unique content to your website and it will definitely magnetize potential customers.

It Builds a Big Group of Loyal Patrons


Providing free and useful data can build a well-connected community of clients who are faithful to your brand. If you publish regular and good content at regular gaps, your customers will surely register with your brand.

You Get to Know Your Clients Closely


Content—when delivered via social media portals allow great feedback. It simply means you can gauge the attitude of your customers and get to know their requirements and demographic better.


Types of Content You Should Use in Your Marketing Strategy


Infographics

Useful data in the form of infographic can be digested easily by the readers. Once you’ve captured the interest of your audience, you can then push them into your marketing funnel.

Whitepapers 

Whitepapers are extremely useful for exhibiting values, educating prospects and for establishing credibility.

Videos 

This form of content has the capability to convey information in an attention-grabbing way in a short time as no one has the time to read a 3000-4000 word article or blog.

Webinars 

They provide a wonderful opportunity to fill the gap amid gated, downloadable content and a personal event as invitees are bestowed the opportunity to engage with the anchor.

Ebooks 

Though a lengthy form of content, ebooks usually include more design imagery and graphical components than a white paper, and used to drive awareness at the very top the sales funnel.


Tips to Chart out a Winning Content Marketing Strategy


Without a goal-oriented strategy, you won’t be able to create the content that can attract more people, get more traffic and sales in the end.

Define Your Objectives


You need to set some objectives for your content. Define long term and short term goals as it will help you establish your business.

Know Your Industry


Along with knowing your services and products, understand your industry as well. This will help you to create content, which is actively searched and relevant, and will help you to win the ranking game.

Find Unique Focus


Content without unique and lucid focus is almost useless. In plain words, content needs to stand out to get results. What makes your guest post different from all other guest posts in the industry? Do you use a distinctive style? Figure out your unique expertise, your niche—and create content around that.

Use Burning Topics


Keeping your useful t means staying on the top of latest topics, and creating content on these topics quickly. Find out topics, which are popular and hot. Once you find the trends, you can then fulfill the needs of your customers by creating your own content.

Check Your Progress


Evaluations and amendments are important for any marketer. A broad variety of metrics are available to analyze and areas that demand improvement.

At the End…


Now you must have realized the importance of content for your business. Thus, set up a plan and don’t expect results overnight.

Stay tuned for more interesting posts!!!


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Author Bio
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Nikhil Agarwal
Nikhil Agarwal is the co-founder and digital marketing head of “IS Global Web”, one of leading digital marketing company in Noida, India. He has extensive experience across digital marketing verticals for over 7 years. He is always keen in updating his knowledge by being the part of different digital marketing conferences across the globe.


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Top SEO Tips for Small Businesses to Get Online Success

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Digital Marketing Strategy

At its core, SEO refers to the process of incorporating keywords into the written content of your website/blog. This way, when your target customers search for these keywords on search engines, your website will have a higher likelihood of appearing at the top of the search results list. 

How can you, as a small business, capitalize on search engine optimization to generate more traffic, leads, and sales for your website? How do you rank higher on search engine results? Use the following tips and enjoy the success you earn:

1. Strategize


Before you delve into web design, consider coming up with a dependable SEO strategy. Since your website design will have a significant impact on your search engine optimization, it is imperative that you work on the strategy you are going to adopt. This strategy should cover:

a) Website Structure

When you consider your site structure before the design work begins, you will have a higher likelihood of strategically planning out how you will be able to make more people visit your website.

With regards to site structure, therefore, consider the hierarchy, how to create shallow depth websites, and the menu navigation to use.

b) URL Structure

Although your URL structure will be tied to your overall website structure, you still need to pay particular attention to it. Base your URLs on each page and its main content. Additionally, consider using permalinks to create more search friendly URLs.


c) Internal Linking

With an effective internal linking strategy, you will be better placed to distribute your link equity. This will eventually help you rank for the keywords you used, especially after you optimize the links with proper anchor text.

d) Outbound Links

The outbound links you create should be relevant and create value. Similarly, only link out to sources that have domain authority and high page authority.

2. Check out The Competition 


While analyzing your SEO competition, always look for:

a) Keywords 

What keywords do your competitors use? How often are they referencing particular keywords and phrases? Have they embedded their primary keywords in the heading tags?

b) Site Structure 

What pages have they created? Which URLs are they using?

c) Meta Descriptions and Title Tags 

Compile lists of their meta descriptions and title tags. Then, try to differentiate your own.

d) Backlinks 

See the websites linking back to your competitors.

e) Content 

Check whether their content is too SEO-friendly or meaningful and informative. Then, find out how they are trying to gain more customers using their main selling points.


3. Focus on the User


Online Small Business Ideas

Focusing on improving the experience users have on your website will enable your small business to outrank bigger, richer competitors. Using content, you can easily grow your customer base and enlarge your operations. However, you need to create the ideal user experience to accomplish this.

While starting out, create a checklist for your User Experience. This will give you a better idea about what you need to look for and the areas that need improving.

Most small businesses forget that content needs to read naturally. Instead of using excessive keywords for purposes of improving your rank, therefore, only include them in a relevant way that adds value to your target audience.

4. Include Disclaimers, Terms of Use, and a Privacy Statement 


Including these elements in your website will help your website and pages gain more trust with search engines. This is because they serve many roles, including giving you authority in your niche.


5. Blog Consistent


Although you shouldn’t just create a blog solely for search engine optimization, it will offer you a couple of benefits in addition to providing relevant and interesting content to your target audience. 

By creating a blog, you will be able to accomplish your marketing goals by:

- Building your brand as an authority in the industry

- Getting greater visibility on search engines

- Ensuring your content is always fresh – which search engines prefer

- Building more indexed web pages

- Providing you with new opportunities to acquire links and build inbound, internal and outbound links

6. Outsource


Last but not least, find out about those services and strategies you cannot implement on your own or using your current employees. Then, outsource them to experts who are good providing those services.

For instance, if you do not have the writing skills to create awesome, memorable, engaging and clickable content, consider outsourcing to a professional search engine optimization company/individual. Although it might cost you in terms of fees, it will invariably improve the quality of your website – which will lead to higher returns on investment for your small business.

Overall, as you continue developing your SEO strategy, consider looking for other search engine optimization tips online. This segment of the internet keeps changing and you need fresh ideas regularly


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Author Bio
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Andrew Scherer
Andrew Scherer is a Digital Marketing Director at Marketer's Center, having 8 years of experience in digital marketing. He can share his real world results and case studies in many different aspects of digital marketing including local SEO and local lead generation, PPC, organic SEO, reputation management/repair, e-mail marketing, and more.

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