An Overview of Google’s Penguin 4.0 Update, its Effect on Websites and How to be in the Game Again

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Google Penguin 4.0 Update

Online marketers must have stunned with this latest Penguin 4.0 update as it arrived a bit late, after almost a gap of two years. Notably, Penguin 3.0 was released on 17th October, 2014 while Penguin 4.0 algorithm update took place on 23rd September, 2016. As Google has rolled out the earlier Penguin updates to make the internet more user friendly, pertinent and qualitative, Penguin 4 holds the same purpose.

What are the Highlights of Google’s Penguin 4.0 Update?

·         This latest Google algorithm update is based on ‘page level back links’ and not the entire website as compared to earlier updates. If there is a bad link in a certain page ranking of that particular page will get affected, whole site won’t get affected. 

·         Google Penguin 4.0 Algorithm allows these changes to be in ‘real time’ that means website owners will no longer have to wait for a confirmation as the process gets faster and automatic.

·         This update restricts internet doers who achieve good SERP’s with spammy back links. It helps make internet stricter and supports the websites which are working to remove bad links to maintain ranking.

A considerable number of websites are affected with this Penguin 4.0 and webmasters have started working on unnatural link warnings and Google Penguin 4.0 Penalty Recovery. Let’s know in brief about these unnatural or bad links.

These links are mainly used to manipulate PageRank or achieve high SERP’s by infringing Google Webmaster Guidelines. So, if your business website is linking to plenty of blacklisted or spam sites, it will be considered as a low authority domain and surely will be backfired.

Moreover, the context is an important part of a website’s existence and all pages of the website must have specific and relevant content. Also, Google values the quantity and diversity of the content. However, if the similar content is repeated many times on a website to get more back links, it will catch you.

If you are using an anchor text for PageRank shortcuts, modern Google bots will easily make out this coding thing and you will be penalized. Excess of reciprocal link exchange can also be harmful. If you are blog commenting on a similar website as that of yours, both will get counted under low authority domain even if the website is verified.

Till now you must have come to know that Penguin 4.0 is going to grab hold of spam link profiles as fast as possible and keep low quality sites away from ranking well in search results. Hence, it has become mandatory for websites to frequently audit links and also execute cleanups immediately as required.

Manual back link audit is always better and credible than using online tools. You will have to consider all types of bad links including low quality, directories, PR sites, article directories, social bookmarking sites, paid links, site wide links, link farms, and so on. So, by following particular steps in the Google manual action, you can get rid of the bad back links and clear your way to be in the game again!

Though webmasters have suffered a lot with this Penguin 4.0, the good thing is that Google always gives a chance torecover and you will, right?

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Author Bio
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Gangadhar Kulkarni
Gangadhar Kulkarni is a Internet Marketing Professional having extensive experience in SEO and SMO. He is also founder of seogdk where he shares information about SEO, SMO, SEM, blogging and web technologies by way of articles. For more information catch him on Facebook | Twitter | LinkedIn | G+ | Pinterest 


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12 comments:

  1. Good read Gangadhar, about Penguin 4.0 Update & Effects.

    I am littele bit confuse about your line "If you are using an anchor text for PageRank shortcuts". why we give importance to PageRank. Afterall Google removes Pagerank.

    ReplyDelete
    Replies
    1. Hey Jigar,

      Glad to know you found this info useful. Actually I Used "PageRank" term to state SERP rankings not for Google PageRank parameter. We very well know that Google closed this update earlier.

      Thanks for sharing your valuable thoughts about this article...Hope to see you around here again...!!!

      Regards,
      Gangadhar

      Delete
  2. Hey Gangadhar

    Thanks for this overview of Penguin 4.0, useful to know, and also that Google continues to work to keep those trying to manipulate the rankings out. Only long-term way is to consistently build quality content and value for visitors, while building up genuine links from authority sites.

    ReplyDelete
    Replies
    1. Hello Steve,

      Welcome to SEOGDK.....!!!

      I completely agree with your point which stated that there is a ultimate way to overcome on Google penalization by building quality content and links.

      Thanks for exchanging valuable words about this topic and have a great week ahead.....!!!

      Regards,
      Gangadhar

      Delete
  3. Great overview of the latest Google update. Also, great tips on how to remain "natural" and continue to stay in their good "graces". Nice read, Gangadhar! Cheers!
    Pj

    ReplyDelete
    Replies
    1. Hello Pj,

      Nice to meet you here and thanks for sharing valuable feedback about this update....Hope to see you around here again.....!!!

      Delete
  4. Hi Gangadhar,

    Good breakdown of Penguin. Looks like if you linked in naturally - no manipulating - you should be OK. But if you squeezed in links - aka unnatural linking - you may be in some trouble. As for page level backlink issues, good to know. May need to tidy up my linking shop going forward.

    Ryan

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    Replies
    1. Hi Ryan,

      Absolutely true...If you build backlinks for your web in natural (organically) way then you won't be suffered from this update.

      Thanks for contributing your valuable thoughts about this topic.......Have a great day....!!!

      Regards,
      Gangadhar

      Delete
  5. Hey Gangadhar !

    Thanks for your time to explain the latest penguin version 4.0. One of my friend has affected heavy by this update. Also he is looking for recovery, may i know if any methods are available to fully recover from penguin hits?? If is penguin affects any site, then is any official notification from google to site owner ??

    Thanks for sharing ! Keep sharing !!

    ReplyDelete
    Replies
    1. Dear Karthik,

      Google never intimate about any algoritm updates and its distructions. Its only upon you to understand the signs after algorithm rolled out in form of traffic increment or decrement.

      So always keep in mind to save your website from Google penalization build quality backlinks organically as well as use quality content to engage visitors.

      Thanks for reading this article and share your valuable views about this update....Hope to see you around here again.....Have a great day.....!!!

      Regards,
      Gangadhar

      Delete
  6. WOnderful article Gangadhar Kulkarni. I also looking Google penguin 4.0 update content. Good information. Thank you.

    ReplyDelete
  7. Thanks for this overview of Penguin 4.0

    ReplyDelete