Whenever we heard the term of On-Page SEO it gives us a thought of Meta tags, HTML coding, Image tags, and other elements that are directly connected with a website. When you are thinking to put your website in high ranking it’s important that at first you give importance to your website Structure and ON page SEO is total a matter of that.
Moreover, On-Page SEO is most important factor for SEO. It is basically the factor directly connects with your website. For ranking high in search engines, Anything worth doing merits doing great, and that is surely the situation when it comes your site's Search Engine Optimization (SEO). Yet, SEO best practices can feel like a moving target.
In November 2003 Google did a major modifications to their search relevancy algorithms. Which was known in the SEO community as the Florida update or algorithm. That algorithm striking SEO harshly. So, today I am going to share a simple blog post about “SEO Best Practices: The On-Page SEO Checklist for 2016” I hope this will help your On-Page SEO project more effective and Successful.
SO here we go……
1. Title Tag:
The title tag informs Search Engines about your website. Basically, what the page is all about. It informs if your website is relevant for that specific keyword or keyword phrase.
However, Search engine results will highlight the keyword phrase or the keyword of your website to the user who has searched for those items. So it’s very important for ON page SEO.
Here are Some Best Practices for Title Tag:
Ø Title tag should be unique
Ø Title tag length should be 55 characters or less in length. (Actual length of title tag is 79 characters)
Ø Using dash in keyword phrases and a pipe at the end before the brand name
Ø Avoid using duplicate title tag.
2. Permalink Structure:
Permalink is basically is a URL which links to specific news, blog or any web posting. Now a day’s permalink is mostly used for the blog post. This frequently changed and updated.
The Permalink option in WordPress lets you simply modify the layout of your URL and make it understandable for humans and even more significantly boost your search results in the search engine.
Here are Some Best Practices for Permalink Structure:
Ø Using “Day and name” for specific posts.
Ø If there is similar post in one domain then using the post name
Ø Including website keyword, phrase or a variation of it in the URL of the website page whenever its possible
Ø Try to use permalink like http://example.com/post-name, Don’t use like this http://example.com/?p=N
You may also like Surefire Tips to Boost Your Website SEO Rankings in SERP
3. Meta Description:
Meta description is a tag. It’s basically a HTML and XHTML element.
However, this describes the website page to search engines. Meta description is very top important thing for search engines.
Meta descriptions show with searched keywords painted in bold, so incorporating your targeted keywords into the Meta description can help to further emphasize your search result to prospective visitors.
The Best Practice for Meta Description:
· Meta description length should be around 150 to 160 characters
· Not using any quotes or any non – alpha characters (Google don’t allow this)
· Do not use any duplicate meta description
· Meta description should be compelling.
4. Unique Content:
“Unique Content” doesn’t mean that we have to write a content of your own words. It means the original Content. It’s not necessary that idea should be new.
Unique content it basically rewrites some ideas that you have learnt in school, newspaper or the internet. For ON page SEO Unique Content Is one of the most important factor.
There is Some Best Practice that You Need to Follow for Unique Content:
· Using search engines tools for uniqueness check
· Re-write the ideas for with a different keyword
· If there are many articles on a same topic its best practice is to create difference with title, writing style, keyword phrase and the length of the article.
· Use a tool to check uniqueness of your Content. You can use plagiarism Checker for that.
6. Content Keyword:
The content keyword is basically the keyword selection for the Content of your website. Choosing the right keyword for the content is one the most important thing for the search engines.
The keyword should be absolutely relevant to the keyword phrase and with the content. This is a most important factor of ON PAGE SEO.
The Best Practice for Content Keyword:
Ø Content keyword should be totally relevant to the content phrase.
Ø Using the keyword phrase 4 times within your Content ( abuse is not acceptable)
Ø Using Internal linking within your website that point back to this pages
You may also like 7 Free Keyword Research Tools You Should Use For Content Marketing
7. Mobile Friendliness:
The website should be mobile friendly. Cause, in 2016 the technology is very fast. In order to get more response from the search engines or from the users the website should be mobile friendly. The GOOGLE gives a very importance for mobile usability websites. You can also check for your website Google’s Mobile-Friendly Test for developers here.
The Best Practice for Mobile Friendliness:
Ø Creating A touches friendly design
Ø Reducing HTTP requests and increasing site speed.
Ø Fixable layout that detects user screen size and orientation
8. Image Alt Tags:
Alt tag is an HTML element which indicates the image on the website. Alt tags provide useful information to the search engines crawl. Because of that Image Alt tag is most things for Search engines.
The Best Practice for Image Alt Tags:
Ø Name should be describing the images like what they are.
Ø Using dashes between the words
Ø Avoid using non-alpha characters in images like: %,&,@....etc.
9. Anchor Text:
Anchor text is basically a visible text which contains a hyperlink, and that hyperlink links to another document or the location on the web. Anchor text is mostly used to link with websites.
The Best Practice for Anchor text:
To find out anchor text best practice, click here
10. Privacy Statement:
The Best Practice for Privacy Statement:
Ø Privacy Statement should be legal
Ø The statement should be as per country government
Ø There should be an option to download the privacy statement.
11. Website Map/ Structure:
Website mapping is one the most important factor for ON page SEO. Every website should have an HTML sitemap and every page of the particular website should link to the sitemap.
The Best Practice for Website Map/Structure:
Ø Using HTML sitemap
Ø You should also have an XML Sitemap you submit to search engines.
Ø Website navigation should be descriptive.
Ø Avoiding drops down menus
12. Social Media Sharing Buttons:
For search engine optimization social media is the most important factor. Your website must have a Social media share buttons. Like if any visitor likes any of your post or blog from your website so that he or she could easily share that to social media sites. That will increase the visitors. For search engines ranking social media is one of the biggest or we can say the most important factor.
The Best Practice for Social Media Buttons:
Ø Using top and most used social media sites
Ø Don’t use too many social media buttons
Ø Using left side to include the social media buttons (Depending on your website structure)
Ø Always show the number of shares, likes and involvedness result to visitors, people usually like most recommended things. The number will give your website visitor an idea about the people involvedness.
13. Heading Tag:
Heading is basically the headline or the introduction text. Heading Tag is a HTML tag to define the headline. In HTLM heading is define with <h1> to <h6> tags.
The Best Practice for Heading Tag:
Ø Don’t use heading for design.
Ø Title should be in h1 tag
Ø Try to use keyword in headers
Ø Avoid stuffing.
Ø Avoid using an HTML header tag in multiple times for multiple pages.
14. Internal Linking:
Internal linking means the link to your own website. Internal links are the hyperlink which links one page on a domain to a dissimilar page on the similar domain. It’s basically allowing user to navigate a website. Internal linking helps to improve ranking for certain keywords.
The Best Practice for Internal Linking:
Ø For user experience, internal linking should be done when it's useful
Ø Internal linking should not more than 6-7 links per page
Ø Careful about broken links as this is bad for SEO
Ø The total links of per page should not cross 100
Ø Use no follows tags wisely
Ø Anchor text or keyword can be use for internal linking but avoid exaggerations.
Ø Variation in internal and external linking is always recommended
15. Server Configuration:
To keep the website running and for better user experience it is very important to keep the server under surveillance all the time. Like: 404 errors, 301 redirects, and other errors.
The Best Practice for Server Configuration:
For the best practice of server configuration, you can check out this link. Learn more
16. Page Load Time:
The website loading time or we can say the page load time is one of the most important factors. Basically, it means how extensively it takes for your browser to obtain the first byte of information from the web server.
The Best Practice for Page Load Time:
Ø Improving Server loads time
Ø Reducing redirects.
Ø Optimizing Images.
For better page Speed analysis you can directly use the page speed tools to analyze and optimize your site following web best practice.
17. Content Length:
Content length is basically collection of content present on your each web pages. The length of the content is very important for ON page SEO. For search engine ranking, content length is one of the important factors.
The Best Practice for Content Length:
Ø Try to write a content 1500 words.
Ø Remember quality is better than quantity.
Ø Don’t force your content and fill it with fluff.
Ø Always make your content easy to learn.
Ø Podcast 22 mins, title tags 55 characters, videos length should be 3 to 3.5 mins, paragraph 4 lines or less.
18. Linking Out Relevant Resources:
Linking out relevant resources means linking the other piece of content on the web. For search Engine ranking linking out the relevant resources is very important. Irrelevant linking could make your website penalize.
The Best Practice for Linking Out Relevant Resources:
Ø Relevant Anchor text while linking out
Ø Link out with the high-rank domain for gaining more values to your content
Ø Global popularity like Wikipedia got thousand of diverse sites linking to it. while means the global popularity is most important while linking out.
For more external linking you can read the MOZ guideline for external linking
19. Ensure NO Spam Tactics:
Last but not the least ensures no spam tactics for SEO. I am pretty much sure that you don’t want all your hard work goes useless and affectless. To ensure that you go through Webmaster Guidelines and also you can read Google Guide to make sure there is no spam tactics for your SEO.
You can read this post to check your site has not been marked as Spam # SEO
That was the most important elements for ON page SEO. Every website owner tries to do the best structure for their websites. I have tried to incorporate the best practices and a simple checklist for ON page SEO. However, a mistake is bound to happen. I hope you can use this article as a checklist and you will be able to avoid those mistakes.
Jabed Hasan is a Digital Marketing Specialist at Mountnow. He is passionate about writing and love to write on SEO, CRO, Growth Hacking and Online Marketing Strategies.