Top SEO Tips for Small Businesses to Get Online Success

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Digital Marketing Strategy

At its core, SEO refers to the process of incorporating keywords into the written content of your website/blog. This way, when your target customers search for these keywords on search engines, your website will have a higher likelihood of appearing at the top of the search results list. 

How can you, as a small business, capitalize on search engine optimization to generate more traffic, leads, and sales for your website? How do you rank higher on search engine results? Use the following tips and enjoy the success you earn:

1. Strategize

Before you delve into web design, consider coming up with a dependable SEO strategy. Since your website design will have a significant impact on your search engine optimization, it is imperative that you work on the strategy you are going to adopt. This strategy should cover:

a) Website Structure

When you consider your site structure before the design work begins, you will have a higher likelihood of strategically planning out how you will be able to make more people visit your website.

With regards to site structure, therefore, consider the hierarchy, how to create shallow depth websites, and the menu navigation to use.

b) URL Structure

Although your URL structure will be tied to your overall website structure, you still need to pay particular attention to it. Base your URLs on each page and its main content. Additionally, consider using permalinks to create more search friendly URLs.

c) Internal Linking

With an effective internal linking strategy, you will be better placed to distribute your link equity. This will eventually help you rank for the keywords you used, especially after you optimize the links with proper anchor text.

d) Outbound Links

The outbound links you create should be relevant and create value. Similarly, only link out to sources that have domain authority and high page authority.

2. Check out The Competition 

While analyzing your SEO competition, always look for:

a) Keywords: What keywords do your competitors use? How often are they referencing particular keywords and phrases? Have they embedded their primary keywords in the heading tags?

b) Site Structure: What pages have they created? Which URLs are they using?

c) Meta Descriptions and Title Tags: Compile lists of their meta descriptions and title tags. Then, try to differentiate your own.

d) Backlinks: See the websites linking back to your competitors.

e) Content: Check whether their content is too SEO-friendly or meaningful and informative. Then, find out how they are trying to gain more customers using their main selling points.

3. Focus on the User

Online Small Business Ideas

Focusing on improving the experience users have on your website will enable your small business to outrank bigger, richer competitors. Using content, you can easily grow your customer base and enlarge your operations. However, you need to create the ideal user experience to accomplish this.

While starting out, create a checklist for your User Experience. This will give you a better idea about what you need to look for and the areas that need improving.

Most small businesses forget that content needs to read naturally. Instead of using excessive keywords for purposes of improving your rank, therefore, only include them in a relevant way that adds value to your target audience.

4. Include Disclaimers, Terms of Use, and a Privacy Statement 

Including these elements in your website will help your website and pages gain more trust with search engines. This is because they serve many roles, including giving you authority in your niche.

5. Blog Consistent

Although you shouldn’t just create a blog solely for search engine optimization, it will offer you a couple of benefits in addition to providing relevant and interesting content to your target audience. 

By creating a blog, you will be able to accomplish your marketing goals by:

- Building your brand as an authority in the industry
- Getting greater visibility on search engines
- Ensuring your content is always fresh – which search engines prefer
- Building more indexed web pages
- Providing you with new opportunities to acquire links and build inbound, internal and outbound links

6. Outsource

Last but not least, find out about those services and strategies you cannot implement on your own or using your current employees. Then, outsource them to experts who are good providing those services.

For instance, if you do not have the writing skills to create awesome, memorable, engaging and clickable content, consider outsourcing to a professional search engine optimization company/individual. Although it might cost you in terms of fees, it will invariably improve the quality of your website – which will lead to higher returns on investment for your small business.

Overall, as you continue developing your SEO strategy, consider looking for other search engine optimization tips online. This segment of the internet keeps changing and you need fresh ideas regularly

Author Bio
Andrew Scherer
Andrew Scherer is a Digital Marketing Director at Marketer's Center, having 8 years of experience in digital marketing. He can share his real world results and case studies in many different aspects of digital marketing including local SEO and local lead generation, PPC, organic SEO, reputation management/repair, e-mail marketing, and more.



  1. Awesome article its really helps me out to figure out problems in my online shopping website.

    1. Thanks Danish for voting this article and sharing valuable feedback....Hope to see you around here again....Have a nice day....!!!


  2. Amazing and very informative blog!Today SEO plays crucial role in business so these are great techniques and guide to promote your website.I love your blogs, Keep writing

    1. Hello Ella,

      Glad to know you found this blog interesting and informative...Thanks for appreciation and valuable feedback....Have a great day....!!!


  3. Very Good and informative content were uploaded inside your blog.

    without seo the means of business or website is nothing it remains value of zero. its good
    to optimise the content uploaded on your blog.

    1. Hey Rakesh,

      Thanks for appreciation and exchanging valuable words about SEO and content optimization. Hope to see you around here again....Have a nice day....!!!


  4. Hi all! Though this write ups is good, it has all common factors which we need to have them as checklist while applying SEO. I could not find the related content for this article title.