SEO is all about making efforts to gain ranking and visibility benefits on the internet. Websites that abide by the rules, updates, and guidelines set by search engines often gain rich rewards, while those that do not go on lose their relevance in digital space. It’s therefore important to be on the side of those standard instructions issued from time to time by search engines.
Your search engine optimization activities should never resort to any means deemed unethical or unnatural. As a search marketer, you should never strive to bend the rules and gain some mileage out of it. As stiff penalties culminating in downgraded rankings and visibility are there, no website can afford to make mistakes with its optimization activities.
Let’s look at some of the top SEO mistakes you should avoid in 2016 and beyond:
Keyword Stuffing
Keyword stuffing once helped many websites tweak rules and gain ranking benefits. As search engines did not have a sophisticated algorithm in place, such deliberate instances were not caught. Now that semantic search capabilities have gained prominence, keyword stuffing has gone redundant. These tactics won’t fetch any visible results and rather run the risk of bringing penalties to your site.
Keyword Research
Not using keywords at all and expecting the natural write-ups to fetch ranking and visibility benefits is a mistake. You’d need to do keyword research and then do writing based on that, as queries will follow the same route. Replacing descriptive phrases with generic terms would work. More so, long-tail keywords will also help, especially if they are well-researched.
Content Quantity
There was a time when content quantity did not work as a major determinant in SEO rankings. It however does today and it means, you can’t live with only 300 words posts at all. The long-form content strategy has to be there to gain optimization benefits. Don’t expect much of headway if you can’t get 1500-word posts written and posted across channels.
Duplicate Content
Websites with duplicate content remain obscure in digital space. Neither will they get any traffic nor visibility benefits. You can’t go on doing a “cut-and-copy” job and expect to gain better SEO results. Let about any result, not only do you run legal risks but may also face severe penalties from search engines for copying content from different sources.
Spammy Backlinks
Going for spammy backlinks is a mistake that would continue to impact your site’s performance in a big way. Trying for unnatural links is sure to bring a penalty on your door, or notification, or a downgrading of the site’s rankings or performance. Make sure you do only the natural way of building the link profile to be on the right side of the guidelines.
Content Marketing
Not having a proper content marketing strategy would be a big mistake. You got to be regular with blog posts and the distribution of content across channels. The more you add to the tide of the web, the more visible your brand becomes. Make sure that your content strategy is robust, regular, and inclusive.
Analytics
It’d be a mistake to not measure or evaluate the website data and be in the dark about site performance. How can you expect to benefit from SEO when you are not bothered a bit about the performance? That’s why not using analytics or webmaster tools may cost you dear.
Conclusion
It’s obvious that you can’t afford to make SEO mistakes as its implications run deep. You have to be careful about each and every aspect of optimization to maintain a safe distance from unethical ways of gaining rankings on the internet. The best strategy would be to have some patience and let SEO results materialize at the pace they are known for.
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