Easy Ways To Hog Digital Attention With Social Media

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Social Media Platforms

It is said that at the heart of successful promotion and advertising campaigns, irrespective of mediums, is attention. It is for the attention of the consumer that brands try edgy communication, have weird contests, ambiguous headlines and provocative TV commercials. If consumers notice a brand, they say, eventually, they won’t mind giving it a try. This means attention is of vital importance and if possible, we must definitely have more of it as compared to our contenders, isn’t it?


Every e-commerce owner is aware of the cut-throat competition in the digital space. It is getting crowded as you read this and therefore, to fight for attention is getting tougher too. What can you try to make sure that you get all the attention that you need, in order to become popular? Well, there is, indeed, a lot for you to consider. Here you go!

Social Media should See You Enough and More

There is no other way of saying this. If you have learnt how to use social media to your advantage, the battle is half won. Agreed that your contenders are there too and making conversations as well. However, what we are alluding to is the way you can stand out. If you are a home d├ęcor selling business then you can always move a little away from hard selling and indulge in, may be, a cultural conversation. Imparting some historical background to bamboo handicrafts, for instance, can interest people. You can do a series of interesting informational post. Feel free to add videos there.

Make sure there is some viral element in the content you are sharing. Most importantly, don’t be scared to try something path-breaking. It is digital world. If you think something new is not working, you can change it in a jiffy. That way you will know that there is a certain kind of communication that doesn’t work and hence, won’t repeat it in future.

Talking specifically about Facebook, it is one of the most popular social media platforms. Most people in your circle are sure to be on Facebook and have a profile that they regularly manage. It is definitely advisable to get all the attention you want, right here! Have an interesting profile, for starters! Make sure that there is one post up, every day. Also, instead of monologues, make sure that you start a conversation. Pick a topical issue and you can sign off with – What do you think? Isn’t that right? This is sure to get you a lot of comments.

Some formats you can try on Facebook:
- Did You Know Posts
- Quiz around your brand/service/product
- Humorous approach
- Share a list (relevant to your brand)

Also, never ever forget to give hashtags a miss! They are a must, whether you are sharing a picture, a post or just what’s on your mind.

Don’t You Ever Stop Tweeting!

If you are on twitter then might as well tweet as often as possible, and more often than needed. Yes, this is absolutely right. Wondering what to tweet about? Well, you don’t have to think so much. Not every tweet has to weigh in gold. In fact, if you are really low on time then you can just tweet emoticons or repeat a famous person’s words. The idea is not to move earth every time we tweet. The idea is to be consistent so that more and more people reach you through hashtags that you have used. Be careful with hashtags and your words, if not really profound!

Never Give Instagram a Break

Instagram Marketing


Instagram is a versatile platform. On one hand it lets you share your clicks with everyone on your list and on the other hand, it has also emerged as a digital space that lets people share story and even create their photography portfolio for others to see. It doesn’t matter why you want to use Instagram as long as you are using it right. Make sure that you are reasonably active here! Be creative, be different and make sure that you don’t give hashtags a miss! If you are smart enough to post photos that you think will become popular very easily then chances are the number of followers will increase and you can, one day, look back and feel sorry for your contenders!


And why just stick with pictures! You do know that Instagram lets you post pictures as well as videos, right? Make full use of this feature and choose funny, vial-able videos to be showcased on Instagram.

Needless to say, if you have anything to do with photography then you will also be able to showcase some of your best work and even get clients! All-in-all, make optimum use of social media to hog digital attention and reach out to maximum audience.

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Author Bio
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Vishal Khandelwal
Vishal Khandelwal is the founder of WebyGeeks, a digital marketing and premier search engine company. He have wide knowledge and 7 years of experience in the field of SEO, PPC campaigns, internet marketing, conversion optimization and web development.


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Viral Marketing- A Great Way to Influence Your Website Content in Social Media Networks

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Viral Marketing

If you have ever heard of Viral Marketing then you know that it involves marketing materials that are spread via social media networks. Let's see one example, you may have an article that's mainly a part of marketing that you post to a blog. The article then gets tagged in a social media networks and begins to spread like a virus. Each time someone tags the article more people see it and then this process continues with increment of visitors exponentially.

What is Viral Marketing?

Viral marketing is nothing but a self propagating marketing techniques via social media, blogging, and emails whereas content that is spread through a self replication viral type process is called viral content. See below Wikipedia defined viral marketing as:

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses.

Importance of Viral Marketing to Enhance Your Content in Social Media

The content that spread virally by social networking doesn't have to be your only marketing and in fact it will be much more effective if the content is not "sellable " at all. Users are much more interested in content that provides what they need at the time (real information) than in content that tries to sell them something.

Right now you should know that viral content should be written with the medium of distribution in mind. If you plan to use blog tagging to distribute your content then the proper format for that content should be a blog post which written short and to the point but inclusion of useful information.

You can also include articles and news stories in viral content as long as you use the appropriate social media networks to distribute them. if you have ever seen an article with a buttons at the bottom like "Share", "Pin It", "Tweet", "Stumble", etc. , you have seen the seed of viral content.

Conclusion

The SEO process covered to this point are mostly based on SEO that has worked in the past. The internet is changing all the time and the most recent shift has been toward socially networked  content systems. SEO for these types of content will require different strategies than the contents of the past.

It's something that you should start considering now. Taking advantage of these social media networks sooner, rather than later, will help you at least keep with the pack if not take the lead. So friends send your valuable feedback about this review post via comments and emails. Till then take care and enjoy your life.....!!!


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Author Bio
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Gangadhar Kulkarni
Gangadhar Kulkarni is a Internet Marketing Professional having extensive experience in SEO and SMO. He is also founder of seogdk where he shares information about SEO, SMO, SEM, blogging and web technologies by way of articles. For more information catch him on Facebook | Twitter | LinkedIn | G+ | Pinterest | TSU 




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7 Ways Your Mobile Marketing can Make Direct Connections with Customers

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Mobile Marketing Strategies

When we think of mobile interactions, our first thoughts might be two-way text exchanges between chatty teens, or perhaps a spouse sending a reminder to pick up toothpaste after work.

Digital communication, such as texts or email, is ideal for when we don’t necessarily have time or interest in a voice conversation, especially if it’s just something easy like an addition to the grocery list. It’s especially handy to send and receive texts since so many of us are close to our phones, and have a tendency to notice and respond to them much faster than email or voice mail.

Coming up with good business mobile marketing strategies can come with a challenge, however: it's not easy to achieve one-to-one communication, and it’s much easier to use tools like SMS software or email newsletter programs to target your entire database, or post on your social media channels, rather than cranking out individual notes to individual customers.

While this is a smart use of your resources and keeps your audience informed about all your activities and promotions, the one-to-many approach doesn’t automatically create the same strong connection as direct contact could.

Businesses interested in better mobile marketing need to take extra steps to personally communicate -- or give that impression. Brian Honigman from Kissmetrics said the more personable the interaction, the more likely it will be that a customer enjoys the experience, returns, and tells their friends.

Try these examples to make sure it happens:

1.       Have a purpose. Since customers are taking time to read your messages and think of you, make every interaction meaningful – don’t just say hi. Tell them quickly why you’re reaching out – perhaps an opportunity to save money/make money/look cool!

2.      Use a casual, informal voice. This doesn’t mean you channel your inner 16-year-old, but write as if you were addressing an acquaintance, instead of something formal like a press release or an annual report. “Check out this cool online contest we have going on this week!” “We’re excited for you to see the new stuff on our site. Do us a favor and let us know what you think!”

3.      Automated greetings. When someone registers with your business, such as a loyalty club, ask them to provide their birthday day and birthday month. Then configure your database to send them out a personalized texts or emails around this time, perhaps accompanied by a link to a special prize or discount.

4.      Contests. If you offer online or social media contests, your winners will love receiving a note notifying them that they’ve won, even if it’s a random drawing. In most cases, you’ll have a few winners, so it’s easy to personally notify them. Be sure to follow up by listing the winners in company blog posts, social media, e-newsletters, or press releases so they can share their accomplishment.

5.      Customer service. Inviting customers to text you questions/complaints allows them to bypass the automated phone system, a definite plus. But what they might really appreciate is having someone text or email them back on their phones. Employees don’t have to worry about a chat window timing out, or be on the phone all day. They also can buy themselves to time to find an answer – “I’ll look in to it, be right back.”

6.      Invite – and accept – feedback. This could be a general philosophy of being open to helpful suggestions and observations from customers. Or it could be soliciting opinions about a certain topic. Texting software allows people to text a certain short code and keyword and have the information recorded. You can ask users to text “Yes” or “No” if you’re considering a new logo, or alternately “Choice A” or “Choice B.”

7.      Try geo-tricks. If you have a retail location, figure out geo-locating and geo-fencing, which can automatically send a text a link to a coupon to registered customers when they’re near your business. They’ll hopefully be amazed that you keep track of them so well.

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Author Bio
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Sophorn Chhay
Sophorn Chhay is an inbound marketer specializing in attracting targeted visitors and generated sales qualified leads. Through Trumpia’s SMS and marketing automation solution he helps businesses and organizations communicate effectively with their customers or members.

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