How to Protect Your Website from Internet Hackers?

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Internet Hackers

First, I’d like to say how much I enjoy Seogdk and all its valuable information. I particularly recommend this article on making your website friendly to both search engines and users. It’s an honor to guest post here!

Hackers are the contemporary bank robbers, especially if you’re a person who does business online. They come into your space, armed to the teeth with their tactics and internet knowledge, and they make demands and threaten to hurt you and your business. But with help from a little bit of common sense and a whole lot of sensible advice, you can make sure that your website remains protected from malicious hackers!

Make a Secure Password


Just like having a good lock on a sturdy door is an effective way to prevent thieves from entering a building, a secure password is the first step to preventing unwanted access by hackers. A strong password usually consists of a mix of letters, numerals, and special characters, and ideally includes no repetitions. Secure passwords are usually difficult to guess and may appear random. However, hackers may still use a dictionary attack or similar approach to try to breach the security in place.


Dictionary Attack

The most important feature of a secure password is that it changes often. Also, don’t use the same password for your email, bank accounts, databases, and/or website servers, or hackers who crack one will have access to the others. Have a variety of passwords for all of these different accounts. This makes it harder for hackers to gain total access to all of your website and information.

Keep Your Software Updated


While this may seem like a no-brainer, software updates are crucial for website security. Hackers are always producing new software and techniques, which means that you should always be ready to deal with whatever they bring. The software on your computer, as well as any software related to your website, should be updated as often as possible.


Internet Security Tips

There are a couple ways to ensure that your software is updated on time. First, you can set up automatic recurring updates for your operating system. This means that your computer will check for new updates as often as you want it to, and it will do this automatically. As for individual programs, there are tools available online that will check if the rest of your software is using the most current version, if you are concerned that you may have missed an update.

Use a VPN to Keep Your Information Private


VPNs (Virtual Private Networks) are programs that keep your internet browsing and input totally private. VPNs are also useful for changing your virtual location to access sites that may be blocked in your region. In terms of website security, VPNs keep important information, such as passwords and server access points, out of the hands of hackers by encrypting every bit of data that is sent through your connection to the internet. While some VPNs may detract from your speed, there are several fast VPNs that are designed to handle a large volume of information and input.

Don’t Give Away Too Much Information in Your Error Messages


Error messages are often overlooked by website owners, but they are a wealth of security information for hackers. Every time that you have a problem with a password or other security issue, you are prompted to send an error message. You should be very vague in these error messages, so that hackers can’t glean any information about your website and security measures from your message.


Hacking Protection Techniques

When writing an error message, it’s important to never ever mention your passwords or other security features that you have in place. In other words, don’t say whether the username or the password is incorrect in the error message. If you do, then the hacker will know that they have at least one piece of login information correct. While this may seem a bit like a no-brainer, people often forget that even their error messages exist in a space that is accessible to hackers.

Run a Website Security Check


After you’ve taken some extra security measures for your website, put your methods to the test by running a website security test. These tests are offered by several companies, and they are not very expensive. These checks will let you see where the weak spots are in your defense, and how to patch up any holes in your security. Often these website security check programs will provide tips for adding security to your website as well. 
         
While hackers can pose a serious threat to the well-being of your website, many of their tactics can be prevented or mitigated by applying these simple security tips!


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Author Bio
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Caroline Black
Caroline Black is a writer and blogger whose main topic of information is internet security. She has a passion for helping the average computer user protect themselves from the myriad of threats online.








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How to Use Least Visitor Count Long Tail Keywords?

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Long Tail Keywords

As the long tail keywords are trending now these days, many bloggers tend to use them. Even beginners make use of them in blog posts and make some mistakes. If we want to draw huge traffic with Long tail keywords, there should be few things taken into consideration. I will discuss them further in this article. Moreover, I will educate you with few mistakes that usually beginners make while choosing right long tail keywords. 

What is Long Tail Keywords?


Long-tail keywords are more specific keywords than the generic keyword phrases. They contain more than 2 words and often precisely specify the searcher’s query. These keywords generally draw less traffic, but most of the traffic which comes from them has the capability of higher conversions.

The great tragedy is that most of the newbies do not know how to use long tail keywords. Therefore, in this post, I am going to elaborate you how to find long tail keywords and using them to optimize your post. We will understand the concepts through the two scenarios which would help you to easily understand the real concept behind the Long tail keywords. In addition, you will learn the strategy of using these keywords at the right place and in the right quantity. Before going ahead, let’s learn the LT keyword research process.

How to find long tail keywords? 


Searching these keywords become easy with the help of free tools. I personally use the UberSuggest as it’s a handy tool to search LT keywords. In the search box, you need to simply put your base keyword, and then it shows all the related keywords. Now the real work begins from here. You have to copy all the keywords into an excel sheet and simply erase the redundant entries. So now simply copy all the keywords and paste into excel. You would need to remove copy entries. Here you go. 

Data tab>>Data Tool>>Remove Duplicates

Now copy one by one all the remaining keywords in the Google Keyword planner and collect the relevant keywords having low competition and high searches.

Now the question will arise in your mind that where is the process to use these keywords? I am coming to this point. We take two scenarios which will help you to easily understand where and how much quantity shall be used in your content. 

Scenario 1: 


Let’s assume you are writing content for a magazine that is need of targeting thousands of people. The more readers you have, the much revenue you can generate via content. If you search 5 LT keywords having monthly searches of 100, then the total count becomes 5x100 = 500. The content can only draw the traffic of 500 visitors maximum and it is not possible that all the visitors will come to your blog/website. As a solution of this problem, you should increase the number of LT keywords. Now if the quantity has increased from 5 to 30 keywords and each keyword has average 100 visitors’ value, then the total visitor count becomes 30X100= 3000 that is comparably a big figure. 

Scenario 2:


If anybody is running a local business, then we have to focus on the different strategy apart from above. For example, a car maintenance shop has to draw the customers only of a specific area. If we work on approx 50 keywords and each keyword has the search count of 60, then we are actually targeting 50X60 = 3000 visitors in a month. It is not possible for that local business to offer services to a huge number of people because it has limited resources and total numbers of working days will also be less. If the shop mechanics handle 30 clients in a day and works for 30 days and the conversion rate is 40% of 3000. Nevertheless, they cannot offer services to 1200 people while every mechanic eventually takes leave during a month. 

The straight equation for the local business is narrowing down the quantity to 5 keywords which have the visitor count of approx 150 each. Now the overall visitors will be 5X150 = 750 and if the conversion rate is 50%, then the shop owner will get the chance to serve 375 customers, which is a significant figure. You may increase the number of keywords according to the need, but not as much as that it will generate more inquiries and shop is not ready to deal with them. 

These were two scenarios through which anyone can easily understand the allocation of LT keywords in order to get maximum benefits. 


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Author Bio
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Nikhil Saini
Nikhil Saini is a passionate blogger from India and founder of Myquickidea where he contribute information about  Blogging, SEO, and WordPress. 






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Content Marketing: 5 Steps to Build a Massive Audience

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Content Marketing
Content Marketing means creating & sharing useful free content to attract & convert prospects into clients, and clients into repeat buyers. The sort of content you share is highly related to what your business or what you offer; in other words, you are educating individuals so that they know, like & trust you enough to do business with you.

Here are the 5 steps to build a massive audience through content marketing.

Find Your Content Sweet Spot


Content Marketing Tips
You should care about your topic to hold audience attention. The most successful and effective content comes from people who've identified both:

Their passion: what they love
Their skills: what they know

Definitely, there is not always a perfect overlap between skills and passion, but there could be some. That perfect overlapping area is called your sweet spot & that is where you would like to start to focus your content generating efforts.

Find Your Content Tilt


Successful and effective content marketing implies serving others 1st, not yourself, so if your content sweet spot does not align with the demands & the interests of your community, it most likely is not going to attract a lot of eyeballs or wallets.

Tilting your content usually means tweaking your focus so it adjusts with an area of opportunity in the community, which falls within your sweet spot. Even with the bang of content on the internet nowadays, there are still several areas which are not being served effectively. If you are able to tilt your content focus to be the only one, which serves the niche better than anyone else. You can become an authority, which attracts audience & keeps them connected all the way through to transforming into clients.

Build Your Base


Before starting to see the business benefits from your content, you have to build a base audience. This requires time for every person, so it is vital to be patient & set sensible expectations both for your key stakeholders & for yourself.

In order to entice an audience, you have to generate a content hub for them. While you'll need to promote & publish your content to a number of destinations to get traction, your content hub or base is your main platform where publishing takes place & it ought to be a place you own, just like your newsroom or blog.

Harvest Your Audience


While the primary focus until now has been to attract new eyes to content, it is crucial to pay attention to retaining those eyes. The world wide web is flooded the content these days & people have very short attention spans, so it is vital to keep individuals coming back.

The key to staying unforgettable with your target audience is to maintain constant regular connections by transforming them into subscribers. While it would possibly not be the trendiest technique in digital marketing, subscriber list is the gold standard when it relates to building a subscriber base.

The most effective way to keep expanding your list is to make it dead simple to be a part of. Visible links on your website template, cross-linked in the blog article & on your social media are essential. Be sure to thoroughly examine all your subscription forms as well as cut down needed fields down to the bare requirements, as a lot of form fields are a conversion killer.

Broaden Your Offerings


While you should not waver in your topic aim, it is smart to branch out into several formats for your message, as this can help you to both achieve new audience & reinforce your authority.

Content marketing professionals pursuing a model of content diversification that includes:

Personal content:

     Blog
     Public speaking
     Book

Business content:

     Digital
     In-person
     Print

Conclusion


In digital marketing world, a business success largely depends on the audience. Above described these 5 steps will definitely help you to generate massive audience through content marketing.

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Author Bio
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Navid Tayebi
Navid Tayebi has a considerable experience in digital marketing and brand development. He is the founder of Creative Over, a digital marketing agency in CA. His areas of expertise are refinement and development of marketing goals, promotional activities, pricing strategies and branding. You can also find him on Twitter and Facebook.
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10 Tips To Deal With Online Negative Review

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Online Negative Review

The online marketplace has become very active, even a single online negative review can create havoc for any business, whether it is startup or huge one. And, it is also known that every business goes through bad and good reviews with the changing times. Sometimes, the potential of bad reviews are so extreme that it can lead to setback for the business or jeopardizing the hard-earned reputation. In this stance, it is necessary that the business professional should deploy proper measures that can minimize the effects of the bad review.

Now you are thinking what measures should be deployed in order to deal with the negative feedback or bad review. Don’t worry! This blog articulates the 10 best tips that can help all the businesses deal with the bad reviews.

1. Maintain Calmness Before Going to Respond


Business professional should be calm and relaxed before providing the response to the negative review through email, telephonic conversation and online media. It is obvious that most of us become angry or nervous with negative feedbacks and in this state, if we just go out and start handling review, then it can bring more harm to the business because this reflects unprofessionalism. In fact, even the smaller issue will become the giant one. Therefore, it is imperative for every business professional to stay cool and calm.     

2. Respond As Quickly As Possible


Try to resolve the issue as early as possible, otherwise you will miss an opportunity to dump that negative feedback and may have to face adverse effects of that review. The online negative reviews that are left unhandled may escalate intensity of negativity about the business in the online marketplace. Therefore, it is highly important for all businesses to respond to the customers rapidly. This can cease the birth the bigger problem for the business in the future and streamline the online reputation management process.
     

3. Identify Root Cause Of Problem


Identifying the root cause of the problem can help the online reputation management team & business professional clear away problem & reduce the chance of any bad review in the future. The root causes can include, poor services handling, unprofessional behavior from employee, defective product and many more, if all these things are addressed in relevant time, then surely the employer can secure his business.       
     

4. Never Manipulate The Negative Feedback


Most of the business professionals try to hide the negative feedback on their websites and hence, they delete those feedback. Removing these feedback may affect the authenticity of the business. Hence, it is better to never delete those online negative reviews. To reduce adverse effect of the bad review, the employer should talk to the customers and sort out the problem. Secondly, praise other satisfied customer to share their feedback, this will minimize the intensity of that bad feedback.

5. Be Responsive & Alert On Social Media


With the billions of active users, the social media (like Facebook, Twitter, Google+, etc.)  have become the huge platform, where any customer can easily share their views. Here the negative feedback can spread like a fire, if not controlled in time. All the businesses should keep an eye on all the negative feedback and give proper response timely to the users.

6. Prioritize Negative Issues On Basis Of Extremity


There are circumstances, when the business professional witness the list of negative feedback, then in this case, the employer should resolve that issue first, which seems to be associated with legitimate complaint. After then, they should consider the other complaints.

7. Have A Conversation Directly With the User

Many professionals feel reluctant or they don’t have any policy to contact their clients directly in terms of solving the issue. In order to sort out the negative feedback, it is better to have a conversation directly with the customers. There is no harm in sharing personal number and email id with the respected customers. Moreover, with a help of direct communication, business officials can save themselves from getting caught in arguments in social media that can attract the online masses
           

8. Reimburse Customers’ Loss on Time


Making the reimbursement is the superb way to clear away bad reviews. The business can compensate by providing discounts on other products, transferring the paid amount to the customer’s account, offering gift and other sops. All these things can enable the business to maintain calmness and even enhance online reputation.

9. Report Abusive Comment


Do not hesitate in reporting to social media official about the abusive comments from the users. Various social media platforms, like Twitter, Facebook and other provide assistance to report against the users, who are writing the abusive comments about the business.
    

10. Avail Services From Online Reputation Management Consultants


Numerous reputed online reputation management companies are working worldwide to streamline the online reputation management services. Their services can be helpful for every business to identify the pitfalls and maintain reputation in a good light.

Conclusion


Handling negative reviews is not only challenging, but also a daunting task. It demands patience, time efforts and even money. If anyone is not good or does not have confidence in dealing with bad review, then it is better to take the help of online reputation management consultants without having second thought.


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Author Bio
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Ritu Singh - Seogdk
Ritu Singh is an experienced SEO professional, working at BetterGraph for many years. She like to process different experiment using digital marketing tool and has a keen in writing blogs and article. Her informative contents have become a source of inspiration and knowledge for many online reputation management and digital marketing professionals from all around the world.  




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