How to Make Your Website User and Search Engine Friendly?

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Search Engine Optimization Tips

In order for your website to having higher rankings, you must be aware that search engines utilize several ranking factors. In this case, you must have solid tactics and strategies as well as implementations to cope up with the changes from search engines. You may have to assign an SEO professional in terms of taking care of your site. Keep in mind if search engines like Google are unable to understand your web page, and then it may not rank you at all.


One of the things that you have to consider in making your website search engine friendly is making its link structure crawl-able. Web crawling is a common practice by search engines. Web crawling begins with seeds, which are a list of URLs they will visit. The crawlers will identify all hyperlinks on the web page and proceed to add them to crawl frontier list. This list is visited recursively in accordance with the set policies. If the crawler is archived websites, it works to copy and save information. In a practical sense, you want your site to be crawled as soon as possible.

Hence, it is important that you ensure that you insert your new web page to the navigation menu, place links in the other related content and to update your XML sitemap and HTML sitemap. This is the part where you make your website search engine friendly. Nevertheless, this is just one side of the coin. You have to make it also friendly to the users, the individuals who will read and access your website/page and will help also in your search engine rankings.


Guidelines to Make Your Website User and Search Engine Friendly


You built a website with the purpose of sharing information to the users over the internet and it is only logical that your website should be user-friendly. Take a look at some of the ways you can you can make your website very friendly for your users.

·         Search engine optimization/SEO will be with the right research about keywords. You should take your time in figuring out the most suitable words used by your users and potential ones who will visit your website. Part of creating high quality and original content is the smart utilization of keywords – you don’t stuff your content with keywords and you spread them evenly.

·         Enhance the heading of your web page and then properly structure the web pages. In this case, it is advisable to utilize structure comprising of the following tags: <h1>, <h2> and <h3>. Avoid using the h1 tag. Of course, you have to ensure that the headings are done naturally and have the imperative and relevant keywords.

·         Utilize the anchor texts properly. Anchor texts serve as your link texts and utilize the keywords in them. Instead of using the phrase “click here”, use phrases that are relevant to your topic and with the keywords in it.

·         Learn from your competitors. You will definitely have competition in your chosen niche. The best thing to do in this case is to learn from them by knowing what’s working for them. This can help you in improving your keyword use.

·         Blogging. One way of making your website user-friendly is to write articles and blogs. In other words, you interact with your users.

·         Make sure that you navigations are easy. Here, you have to build clear text links.

·         Do not stop after the creation of your website. Check your progress and improve more. Utilize the Google Analytics or other web analytics to track your progress.

Finally, attract more users by providing unique and relevant contents on regular basis.


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Author Bio
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Sunny Popali
Sunny Popali is an everyday learner and editor working at TheGoodMonster. He is passionate about helping online businesses to achieve their goals with cost-effective SEO & Digital Marketing services.







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5 Tools Everyone in the Industry Should Be Using SEO

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SEO Tools

Everyone in the industry knows that SEO, popularly known as search engine optimization, is the current trend right now. More companies are venturing into it because it is a well calculated risk.

Every business in any industry badly wants to improve their rankings, especially when it comes to searches that are being done by users with the help of the leading search engines worldwide. In a competitive market both online and offline, many desire to increase their sales with the help of SEO.


It is about getting the right flow of traffic among visitors that will direct any company in the right direction. Here are some SEO tools that are worth exploring and implementing to give any website the traffic and sales that they need. The best thing about these tools is that they won’t cost you anything.

1. Google Analytics


Google Analytics must be a top priority for any company. What does it do? This tool provides useful data and statistics that help keep track of your website’s visitors, total page views, time spent on your website, and many more. It gives you a comprehensive view on why sale trends have been going up or down. By studying this, you have an idea on what kind of techniques you may want to use in order to bring those sales up.

2. Google Trends


Another free tool that companies may want to use is Google Trends. By reading the name of the tool, you must already have an idea of what it’s about. In accordance with popular searches, it displays how frequent a term or a phrase has been looked up through the use of a search engine. In other words, you can find out what are the current trends that people are most interested in, also known as buzzwords. By using this to your advantage, you can produce content that involves commonly using keywords so that its relevance and rankings can be boosted.

3. Pagespeed Insights


Did you know that the loading speed of your website can affect its ranking? This means that the faster your website is able to load, the better its ranking will be. People get impatient if a site loads slowly and are more likely to leave that particular site. If you are not quite sure of what the speed of your website is, the best tool to use in this case is Pagespeed Insights. It will also give suggestions on how to make your site run faster.


4. Moz SEO Toolbar


MozSEO toolbar is one of the best SEO tools around, especially when it comes to viewing daily statistics, creating customized searches, information regarding about backlinks and many more. In other words, it gives you the basics regarding about the information that you need.

5. W3C Markup Validator


Last but not least on the list is W3C Markup Validator. This tool allows you to check the validity of your entire website. An important factor in this process is the overall quality. This is to ensure that the website of your company is legitimate which makes a good impression for incoming visitors. If these visitors were able to find quality and relevant information by staying a long time on your site, chances are it will increase its ranking.

Conclusion


The SEO tools that were mentioned above should help your company’s website be exposed to organic traffic as well as an increase in sales. However, this will not happen overnight and one must be patient because it will take a certain amount of time for these things to happen. By making good use of these tools, they should steer you in the right direction by meeting all your goals.


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Author Bio
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Eve Haugen
Eve Haugen has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with QuickSEOResult has given her a whole new opportunity to take writing to a whole new level.




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Content Is King, But The King Needs Billboards

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Blog of the Month Series

Hello friends, As you know since last month Seogdk running a "Blog of the Month (BOM) Series" in which we invite famed blogger to share their knowledge, ideas via guest post.

In this series, this month we invited David Leonhardt; Founder of SEO Writer. In this post he explore the valuable information about importance of content and its vital role in SEO and search engines.

So don't taking your much more time handover to David.....

If you’ve heard the phrase “Content is King” a thousand times, you are not alone.  Like any adage that gets repeated often enough, it tends to lose meaning over time.  People repeat it without understanding its full implications.

This phrase was first coined by none other than Bill Gates in 1996.  He said, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”  That bodes well for bloggers, including SEOGDK. The funny thing is that the essay that lays out Gates’ vision doesn’t even use the term “Content is King.”

Since then, the quote has been appropriated by the world of SEO to mean, roughly, that the most important ranking factor is content.  And that is correct, to a point.  It was then, it is now; some things in SEO never change.  More on that later.

The problem, of course, is that many small businesses have decided to create content and assume that they will rank in Google and Bing on the power of their content alone.  That is always a mistake.

In the story of Hansel and Gretel, the Wicked Witch got lucky when two children were left to fend for themselves in the deep, dark forest.  Who knows how many years she had been waiting for her first customer.  And who knows how many evil witches had invested in fancy candy houses somewhere in the deep, dark forest, without ever getting a customer.  Great content is useless without a promotion strategy.

Businesses that create great content on their websites have taken the first step toward a sound SEO strategy.  In fact, content is King because content is the foundation of good SEO.  Why?  Because the whole point of Google and Bing listing a web page in their results is to send people to the content they want.  If you don’t have the content people are searching for, you don’t deserve to rank for that search and Google doesn’t want to rank you for that search.


David Leonhardt - Seogdk
But Google and Bing have no way of knowing that your content is the best, the most valued and the most authoritative if you don’t give them clues.  Lots of clues.  No, seriously, I mean tons and tons and tons of clues.

Those clues are easy enough to understand.  If somebody tweets your content, that’s a clue.  If somebody posts a link to your content on Google Plus, that’s a clue.  If somebody posts the content on BizSugar or Snapzu or Tsu or Pinterest, those are all clues.  Every share, every comment, every vote is a clue.  Google doesn’t necessarily read all the clues on every site, but the more you get your content shared by other people, the better you will do.

When a blogger posts a link to your page, that’s a clue.  When a news site links to your page, that’s a clue.  When a properly curated directory links to your site, that’s a clue.

Content might be King, but the King needs subjects to rule. Don’t forget that Pharaoh was King, but the Pyraminds were built by thousands of slaves and laborers, not the Pharaoh.

There are many ways to give the search engines your clues.  The best way is to build a strong social media following, then spread the word through platforms like Viral Content Bee and Just Retweet.  Another great way is to build relationships with bloggers – don’t try cold-calling, because it won’t work – and offering to provide guest posts.  Another way is to submit new content to blog carnivals.  There are several other methods listed on this blog, such as submitting Infographics and promoting press releases.

There is one more important step.  You have to be very careful not to allow the clues to look contrived.  If it looks to Google or Bing as though they are contrived, they will not be clues that your site is authoritative or that your content is valuable; they will be clues that you are trying to game the system.  These clues have to come naturally, like recommendations, just because your content is so awesome.

There is a huge gray area between legitimate promotion and “black” hat cheating.  Given how violently Google’s algorithm has decimated websites when it decides to clean up the Web, I recommend playing it safe, well away from anything that Google might perceive as contrived.

What does this mean for your business strategically?


1.    Get a good writer.  I don’t mean just someone who has a good command of English, or whatever other languages you are communicating in.  The writer should have a great sense of story and also be strategic in targeting sub-niches within your market and phrases people use to search for what you have to offer.

2.    Get a PR consultant.  This should be someone who understands how to create content that people will want to share and who can give you reach in social media and the blogosphere.

What about old-fashioned SEO?  You will want an SEO consultant to work with the writer and the PR consultant, to make sure that their efforts and successes are channeled where you need them to.  In other words, we are seeing a convergence of promotional skills that can lift your website above your competition.

Don’t just build a candy house in the deep, dark woods.  Make sure there are billboards and paved roads and barkers calling out.  Google and Bing have to find a highway to your door, and if they do, watch how everybody else follows.


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Author Bio
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David Leonhardt
David Leonhardt is President of The Happy Guy Marketing, published author, a "Distinguished Toastmaster", a former consumer advocate, a social media addict and experienced with media relations and government reports.






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