Spam is the internet's version of the telemarketers who call you during dinner and won't take no for an answer. Spam in SEO operates under the same principle except SEO spam fills Search Engine Result Pages (SERPs) with results that have little to no value to the searcher. After the Google algorithms or updates introduced, SEO Spam becomes very harmful for your website's search engine rankings.
It means that if your website encouraging such types of activities then search engine penalized your website in the form of decrements in search engine ranking drastically or permanently banned the visualization in search results. So in this article Seogdk dig out valuable information about SEO spam and share precise guidelines to avoid it.
What is SEO Spam?
First of all let's see the exact meaning of SEO spam as below:
SEO spam is the process by which some people try to artificially influence the search engine into indexing their website and ranking it higher in the search results.
To make spam even more hard to define because search engines change their definitions regularly. What works and is acceptable today may well be classified as spam tomorrow. If you don't know the change has been made or is coming, you may look at your rankings one day and find that you are above the fold on the first page but look at the same rankings the next day to find you have been demoted to page 10 of the search results.
Only the search engines know what composes spam from one day to the next and that makes it very hard for you to stay off the spammers list if you are doing any SEO activities that are borderline spam. Surly you can monitor the Google algorithms and try to keep up with the changes that are made but that is no guarantee that you won't get caught up in the changes. It is also a reactive way to manage your SEO campaign.
Then question arises if SEO spam is so hard to define then how do you know whether what you are doing is right or wrong?
And the answer is that you don't always know but there are some guidelines that you can follow that will help you stay out of the spam category. Basically quality content, user friendly web design and the quality backlinks are the best defense to avoid SEO spam.
Surefire SEO Tips to Avoiding SEO Spam
Spamming a search engine is not best idea in the SEO world. Any of the SEO techniques that are considered spam can get your website penalized at the very least or even completely banned from search engine. So you should know how to make your website user and search engine friendly as well as you can keep a few guidelines in mind to make search engines see that your website is exactly what searchers are looking for. Follow the below guidelines to avoiding SEO spam:
-Use of Unique and Relevant Content
The most important element of your website is probably the content that you put on it. Provide the information that users need to help them understand, compare or make decisions. Create informative as well as useful content which loved by users and search engine crawlers.
-Smart Use of Links on Your Website
You want a good balance of links into and out of your website. You can't necessarily control all the links that come into your website but you can influence them by participating in your industry. When you build links that lead away from your page then make sure they take users to other sites that are relevant and useful.
-Maintain Your Website User Friendly
Think in terms of the design elements that users like and don't like. If you don't know what those are then do some research because plenty of studies have been done. Among design elements that aren't likely to gain you any love from your users are Flash pages, frames and difficult or changing navigational structures. Crawlers don't like these any more than users do.
When you are designing your website then consider using a focus group to help you design the website in a way that users will be comfortable with and if users are comfortable with it then crawlers probably will be too.
-Don't Obsess Over Where Your Page Ranks in Search Results
Of course, you want to have your website featured as high in search engine rankings as possible but not at the expense of everything else you should you do to get your website in front of the right customers.
Obsessing over your rank leads to pouring too much time and money into making search engine happy. It is a much better practice to obsess over giving your users what they need and building loyal users.
Spam of any kind is bad and no one wants to be labeled a spammer but being labeled as SEO spam is probably one of the most harmful blows that your website can suffer.
So instead of focusing on how you can make search engines like your website, focus on how you can make users like your website and search engines will naturally follow the users. So friends send your valuable feedback about this article via comments and emails. Till then take care and enjoy your life.....!!!
Gangadhar Kulkarni is an Internet Marketing Professional having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost effective and efficient content writing and digital marketing services. For more information catch him on Facebook | Twitter | LinkedIn | G+ | Pinterest