Overview of Google Panda 4.0 Update and its Prime Motive Behind Launching

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Google Panda 4.0 Update

Last week on 21st May 2014 Matt Cutts announced on Twitter that Google Panda 4.0 update rolled out and website owners shocked and busy to digging useful information about this algorithm. Everyone searches the answer of this question; how much this update will affect website's ranking?

As per considering Matt Cutts tweet; he not commented yet on whether this Panda 4.0 algorithm targeted anything different, but Google has pinched this algorithm to target those websites, which are stuffed with a large number of keywords and low quality information. Indirectly, this algorithm update is putting spammers on fire. In this article Seogdk mainly focus on Panda 4.0 algorithm and its prime motive as well as brief about entire journey of Google Panda updates.

Previously Seogdk wrote separate article on Google updates and their perception behind launching in which you get more information about all Google algorithms and their importance in web world. So apart from it right now we concentrate on latest Google Panda 4.0 update. Below I summarize few key points which make architecture of this article as
  1. Brief about all Panda Update Releases
  2. Overview of Google Panda 4.0 Algorithm
  3. Range of Google Panda 4.0 Algorithm
  4. Motive of Google Panda 4.0 Algorithm

1.Brief about all Panda Update Releases


Google Panda algorithm first introduced in Feb 2011 to penalize the pages with poor content and spam from the search engines as well as when it was updated for the first time, it was meant only for English websites from US only. Previous Panda algorithm released in Mar 2013 which not confirmed by the Google so there was no news about its release. Below see the list of released dates of Panda update:

-February 23, 2011 – Panda 1.0 (11.8% of queries impacted)
-April 11, 2011- Panda 2.0 (2% of queries impacted)
-May 9, 2011- Panda 2.1
-June 21, 2011 – Panda 2.2
-July 23, 2011- Panda 2.3
-August 12, 2011 – Panda 2.4 (6-9% of queries impacted)
-September 28, 2011 – Panda 2.5
-Oct. 19, 2011 - Panda Update 3.0 (2% of queries impacted)
-November 18, 2011 – Panda 3.1 (less than 1% of queries impacted)
-January 18, 2012 – Panda 3.2
-February 27, 2012 – Panda 3.3
-March 23, 2012 – Panda 3.4 (1.6% of queries impacted)
-April 19, 2012 – Panda 3.5
-May 27, 2012 – Panda 3.6
-June 8, 2012 – Panda 3.7 (1% of queries impacted)
-June 25, 2012 – Panda 3.8 (1% of queries impacted)
-July 24, 2012 – Panda 3.9 (1% of queries impacted)
-August 20, 2012 – Panda 3.9.1 (1% of queries impacted)
-September 18, 2012 – Panda 3.9.2 (0.7% of queries impacted)-Sept 27, 2012
-Nov 5, 2012 - No news about its release
-Nov 21, 2012 (impacting 0.8% of English queries; confirmed, not announced)
-Dec 21, 2012 (impacting 1.3% of English queries; confirmed, announced)
-Jan 22, 2013 (impacting 1.2% of English queries; confirmed, announced)
-Mar 14, 2013 – No news about its release

2.Overview of Google Panda 4.0 Algorithm


This time Google create new version of Panda algorithm that means it should be valuable and major update. Google Panda 4.0 update must be a bigger algorithm to the actual algorithm against just data refresh which means that Google has made changes to how panda algorithm identifies websites.

However, this new update is listed to be softer and gentler that its forerunners. The Panda 4.0 will serve the purpose of providing a base for future adjustments to the algorithm. Previous Panda algorithms fired those web pages which have low quality content and spam content. In addition this new Panda algorithm will firmly impact on two different basic issues i.e. thin content and duplicate content of the web page.

3.Range of Google Panda 4.0 Algorithm


This algorithm occupies wide range as compared to previous Panda algorithms because it not only targeted poor, spam content but also fired those web pages which consists thin and duplicate content.

Google share info on Searchengineland that this new Panda algorithm affects 7.5% of all English queries, to a degree that might be noticed by a regular user. If we see previous Panda updates, maximum 11.8% English queries were impacted.

As per predicted, the algorithm mainly is concerned with the content department. Having a look at the websites that lost their rankings considerably, these were the sites that ranked with the information from external sources, software, or price-product comparison websites. Below image of Mozcast is showing bad weather in the Google algorithm over last five days before rolled out. The stormier and hotter the weather, the more Google’s rankings changed.
Mozcast Report
Mozcast Report

4.Motive of Google Panda 4.0 Algorithm


The prime motive of Google Panda 4.0 update is to targeting those websites which having low quality, spam, thin and duplicate content. By the reference of Searchenginewatch the update will also target spam queries like the payday loans that will make it very tough for the webmasters to recover from the heavy loss. The payday loans refresh, along with the Panda may have a larger impact on low quality sites thus proving to be a double blow for many sites.

In order to provide the seekers with the best quality websites, the Panda as usual, will work towards providing high quality content to the users by targeting scraper sites. This new Google Panda 4.0 update will be gentler for some websites and lay the foundation for future changes in that direction.

Conclusion


From above information we conclude that Google Panda 4.0 algorithm will fired those websites which are involved with poor quality of content, duplicate content, spam and thin content with poor value. More details about the Google Panda 4.0 update is still waiting, but yes it is something which we all will look forward to hear from Google. As per Google it will affect the websites of different languages and up to different degrees. So folks send your feedback about this article via comments and emails. Till then enjoy your life.....!!!


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Author Bio
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Gangadhar Kulkarni
Gangadhar Kulkarni is an Internet Marketing Professional having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutionsa one-stop shop for all that your website needs. It provides you cost effective and efficient content writing and digital marketing services. For more information catch him on Facebook | Twitter | LinkedIn | G+ | Pinterest 

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