The Value of Social Media and Valuable Social Media Strategies to Boost Your Website Traffic

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Social Media Strategies

Social Media Networks are the vital part of human life; no one unknown about this fact. In day to day life everyone interacted with social media like Facebook, Twitter, WhatsApp, Youtube, etc. These are all the examples of the various social networks that have become an internet phenomenon over the past few years. 

Social networks are groups of people who are linked by some type of connection. Like Facebook is a social network where friends or people who know each other and they connect. Friend's friends come into the mix and eventually you have a network of people who may not know each other in real life but are connected on the internet. So in this article Seogdk focused on importance of social media and guidelines to increase website traffic via Social Media Optimization (SMO).

1. What is Social Media Optimization (SMO)?


Now you aware about social media or social media networks as well as you reach very close to the concept of Social Media Optimization or SMO. It is set of methods for generating publicity through social media, online communities and community websites.

When you are practicing Social Media Optimization you are participating in social networks and tweaking the content that you share within those networks. It's through that participation and optimization that your website is distributed and that’s what brings traffic to your website. There are main two benefits of SMO - first it is free of cost to participate i.e. there is no cost to participate in these networks except your time.

The other benefit of SMO is viral marketing strategy, it means that self-propagating marketing techniques such as social media, email, blogging and word of mouth marketing channels. When you can tap viral marketing for your online presence then word of your brand spreads like a virus and increase web traffic for your website.

2. The Value of Social Media


Social Media Optimization
Social media have very significant place in human life. It overlaps all sectors of human life such as politics, entertainment, social, games, etc. In each sector social media plays vital role. Earlier we know the instances in Egypt and Syria where social media acts significant role to bring revolution. 
Social media is very useful to promote your product and services as well as to generate web traffic to your website. Suppose you promote your products or services on social media significantly you get more exposure as compared to other promotion methods. For instance compare print media and social media exposure then we found that the print media is time consuming process and reach to limited area while social media extremely fast and reach to huge area.

In other words social media rules the advertising and marketing sectors because it spread faster and in significant way so most advertiser or marketer used social media to promote products and services.

3. Useful Social Media Strategies


SMO is first about joining communities and creating relationships and it’s only by going through the process of becoming the part of the community that your brand will begin to be recognized by other community members. Social media optimization is not at all like website optimization, it should be part of your overall optimization strategy. Below mentioned social media strategies are useful to increase web traffic to your website. 

-Participation


Participate in relevant conversations, forums and communities to share or explore your ideas and information which will result in generate web traffic to your website. If you don’t participate your thoughts and opinions will not be welcomed in a social media network for long time. 

-Be a Source of Information


Today’s internet users and particularly those participate in social media will expect you to provide information that is useful to them. If you are not providing that information they will go someone who is. So call it being a good resource ambassador and try to help people without expecting anything in return. Your returns will come just because your actions proved your websites worth.

-Increase Your Links or Connections


The link ability of your website is determined by the amount of content you have available to users who might come from social networks. Irrelevant, copied and rarely changing content will not help to do SMO, so begin by updating fresh content and your content strategy to ensure that it is interesting for visitors who might come from your social networks.

-Create Fresh and Informative Content


SEO Process
Content is one of the key factors in Social Media Marketing (SMM). If you make it a point to create fresh, original content regularly visitors will come to your website because they know they can find the information they need. It is helpful to improve SEO process.

-Make Tagging and Bookmarking Easy


Don’t make users try to figure out how to add your blog or website to their content feed. Instead of it provide function that generates the necessary URL or code for visitors to add your important links. For instance, add Subscribe, RSS Feed and Bookmark buttons on your website.

-Help Your Content Travel


It means having content that can be accessed from anotherwebsite easily. If you have content that many people will be interested in then consider making that content available in PDF file, audio or video format. When users want to spread your content then it will be easy for them to do.

-Understand How to Target Your Audience


Target those audiences which relevant to your brand or theme such as geographically, sex, age, etc. If your approach to wrong audience then you will face failure as well as wrong message spread about your brand or theme. So be careful before you make that mistake and take the time to learn who your right audience is.

-Make SMO Part of Your Processes and Best Practices


Social media requires constant participation and as with SEO ongoing efforts requires daily. Integrate your social media optimization (SMO) strategies into your daily SEO workflow.

Conclusion


From above information we conclude that these guidelines will help you begin your optimization process and if you follow them you will be well on your way to gaining all the value available from social media networks. Please give feedback and suggestions about this article via comments and emails till then enjoy your life…..!!!


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Author Bio
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Gangadhar Kulkarni
Gangadhar Kulkarni is an Internet Marketing Professional having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutionsa one-stop shop for all that your website needs. It provides you cost effective and efficient content writing and digital marketing services. For more information catch him on Facebook | Twitter | LinkedIn | G+ | Pinterest 

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