What Are The Few Most Important Things That Attract Website Visitors’ Attention?

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 Increase Web Visitors

The attention span of the typical internet consumer is merely 8 seconds because of which website owners have to find various ways to effectively grab the attention of a user, and maintain it for long enough in order to get your message through. If you aren't able to do that, their cursor will be hitting the back button making one of your competitors their choice.

Although it may sound difficult, the process for doing it isn't rocket science!Surprisingly, most of the tricks have been adopted from the print media where grabbing attention or making the key points simply accessible is their trick of their trade! And which is called structuring of content. Websites following these rules for engaging its visitors maintain their position while others aren't successful until they pursue such tricks.  So for those who aren't successful in doing it and are still going through the ordeal in a world of short attention spans mustn't waste their time and efforts.

So, the golden rule says:

Present the information that attracts people; don't make them wait for the information you have, secondly make sure the page loads as quickly as possible. Remember you have barely 8 seconds so it has to be fast! The first 5 to 8 seconds are critical in capturing a potential customer's interest. With this initial visual contact or text it is either pass or fail and nothing in between. It can be an opportunity to leave a powerful impression on the visitor or getting screwed up in these few seconds. The problem lies in the simple question which says “what do we do to capture a visitor’s immediate attention in a mere 8 seconds flat. In the mid 1990’s the popular way was flashing buttons or the use of that blinking text but it did not catch-on for long. Today web designers have a different strategy. They are now putting forward design and usability to seek their potential customer's attention.

So let’s just focus on three things and see how they are used to get the attention of a first time visitor of your website and if your website is able to attract the visitor’s attention with such a limited attention span?

Web Optimization Tips

The first thing is what we call the “wow moment” The best thing your website has and which is shown immediately as the website page opens and which should open up in a max 2-5 seconds.  All websites have some such thing that (attracts) so instead of keeping it in the middle of nowhere use it effectively!Having rich media with alternate content presentation and the use of bullet points for USP’s or key facts will definitely strengthen the impact.

Core values when communicated clearly help viewers to a great extent taking out the confusion and ambiguity about what your website is all about and its offerings. This should generally happen in 5-7 seconds. Web designers and organizations operating their websites should focus more on making the opening moment successful!

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Author Bio
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Nancy Ronnie
Nancy Ronnie is a New York based Writer and Editor, an MA in English with a specialization in Creative Writing from New York University. Her literary interests include 17th century poetry as she has always had a passion for literature. An expert creative non-fiction writer as she is, Nancy also enjoys outdoor activities such as biking, fishing, hiking and running. Follow her on Twitter & Facebook.

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16 comments:

  1. Hello Nancy, you have shared a good post on how to grab visitor's attention for a website. I agree with all the points you have posted here. I think that if I am the owner of a website and want to attract visitors to my website, I must post original and high quality content so that they may resolve their query. It must be attractive with some useful flashes or infographic. All the links must be clear and clickable with no loading time.

    Thanks

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  2. Hi Nancy,

    This is a post that many should read. We cannot expect our readers to wait for a slow loading page nor can we expect them to read a few sentences before we get to the meat of what you are trying to say. The visitor is on our page not for our benefit but for theirs. They are looking for information to solve their current problem and usually if they have to search more than 10 seconds to find that information, they are moving on to the next website in hopes of solving their problem.

    Things have evolved so far since the 90's. I remember those flashing words and banners. That definitely does not capture the attention of the visitor these days. Now it truly is about great content that is structured properly. We as bloggers must ask ourselves, what is the intent of our blogs. If we do not know the intent, then of course our visitors will not either. We must have a clear and concise message.

    Thanks for sharing.

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  3. Hi Nancy,
    It's good to see you on Gangadhar's blog. You've thrown light on what alot of blogger's tend to ignore which can kill their blogging career.

    Sometimes, I asume myself to be my blog reader, then I open my blog, using the sight of a reader, I begin to spot out the annoying things on my blog. And that's a sure way to keep your blog in place.

    Thanks for sharing, and do have a wonderful day ahead.

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  4. Thanks for sharing your "Golden Rule", Nancy. The number 1 thing that attracts more visitors to my website is through updating my content regularly. Getting more visitors to your website can be a real hard, It can be time-consuming but it's all worth it. Dirk, http://www.serpshake.com

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  5. Hi Nancy, I just have read this post and find this amazing. It contain so many important points for keep the website attracted by million of users. We can done this by updating useful and informative content.

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  6. Quality Content is most important and visitor must spend more time in the website. Finally Quality backlinks play vital role in SEO...

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  7. The key thing is that people go "Wow" about the site and it's products, rather than about the design itself. The best design does not call attention to itself, but rather to the product/service/company.

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    Replies
    1. Hi David,

      Thanks for voting this article and sharing valuable thoughts about this topic.........!!!

      Hope to see you around here and have a great weekend.......!!!

      Delete
  8. Attention spans are shorter than ever and we as webmasters have to get really creative in holding our readers attention as best as possible. Your tips are spot on, I think the easiest thing to work on addressing this other than awesome content is as you said a fast loading website that serves up what your reader is looking for as fast as possible.

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    Replies
    1. Hello Shawn,

      Ya I completely agree with your opinion and thanks for sharing valuable words about this topic.....!!!

      Hope you to see around here....Have a great weekend........!!!

      Regards,
      Gangadhar

      Delete
  9. I can't agree more with your statement "don't make them wait for the information" as I hate having to wade through fluff to finally read about what I'm there to read. I'd also like to add that your headline and opening paragraph are 2 super important things to have that keep your reader's attention. Pull them in the with headline and keep them there with your opening paragraph.

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  10. Right on, Nancy!
    Also a catchy headline never fails, in conjunction with a nice image (especially a featured image). In the end, there are tons of ways to attract attention, but sadly the average blogger never uses them.

    Elvis

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  11. Hello Nancy,
    I agree with you. Speed is the crucial factor which influences the readership. Thanks for this informative piece.

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  12. nice and informative post . i enjoy this post very. thanks for this one

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  13. Great post. font can have a big effect especially on mobile devices

    ReplyDelete