Off-Page Optimization Techniques to Increase Link Popularity of Your Site

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Off-Page Optimization Techniques

Dear friends, I hope that you all enjoying my blog and information about web technologies and SEO. One of the great Philosopher says, “Look backwards with gratitude, upwards with confidence and forwards with hope.” If you have this type of attitude then definitely success will lie on your feet. So let’s start our new special article on Off-page optimization in which Seogdk will focus on Off-page optimization techniques which are increasing the link popularity of your site. Off-page optimization is an effective part of search engine optimization and it is done with an aim of achieving good search engine ranking and increase traffic to the website.

Off-page and on-page optimization is in great coherence with each other because off-page optimization is effective only if a Web page is well-optimized on-page. Some of the vital off-page optimization techniques are as follows:

1. Link Building
2. Forum Posting
3. Article Submission
4. Directory Submission

1. Link Building


Building link with potential partners is a vital part of Search Engine Optimization. Link building helps to achieve link popularity which means the number of quality inbound links pointing towards your website. Search engine often looks up link popularity before indexing a website and link popularity is obtained through link building.

Link popularity is a deciding factor for online business success but at the same time, it is a difficult task too. The search engine wants inbound links from authoritative sites having same business objectives rather than unimportant and useless sites and often consider the useless links as spam and penalize the website.

In the process of link building, analyzing link of a close competitor is also essential. Analyzing their link, how they have widened their network and which way they are working also brings some values to the website.

2. Forum Posting


Forum posting is another important off-page optimization technique which interacts with many users on the internet. This technique creates huge stuff for your site and increases the link popularity of your site.

Steps to Perform Forum Posting:


·         First you have created information of your websites for posting on forums.

·         You need URL, title, description and keywords of your website. Take this info from the source code of the website. Make one file of that info.

·         Create one Gmail account for Forum Posting.

·         Activation links and approved details will come on email id.

·         Collect the relevant forum lists having good page rank for posting your website on those forums.

·         Create one excel sheet for the reporting purpose.

·         Now open each forum one by one and do the registration. Click>register> Fill the form.

·         After registration they will send an activation link to your used email id. Follow the instructions & activate your account.

·         Again open the same forum and login it using your login details which are used at the time of registration.

·         Select the correct category from the forum and click on option like “New Thread, New Topic”.

·         Fill the displayed form of forum it contains,

Forum Posting
Forum Posting 

The form contains following fields:


Title: Give a correct title for your post.

Message: Add a description and also include the domain of your website.

Tags: Add keywords of your website.
         
After filling the information click on Submit New Thread button. Then it will give the message and it will display your post on that forum. Maintain the report sheet.

3. Article Submission


Article submission is the newest way of the off-page optimization process. An article rich in specific keyword is prepared and URL of the self-owned website is attached at the end of the article. Then the article is submitted to a famous article presenting website, there begins the publicity of your website. In a short span of time, you will receive new and potential buyers in an easy and effective manner.

Steps to Perform Article Submissions:


·         First you have to write a relevant article for article submission using keywords of your website.

·         Article should be 400 or more than 400 words.

·         After writing an article you have to format this article means, create a summary of the article, give proper links using correct anchor text.

·         Make one HTML format of the article give links using <a href> tag maximum three links are allowed in article body and one link in the resource box. Use <p> tag for paragraphs.

·         Create resource box for your article containing Author name and link to your website.

·         Now the article is ready to submit to article directories.

·         Create Gmail account for submission.

·         Take standard article directories having good page rank.

·         Make excel sheet for maintaining report of article submission, add those article directories in that excel sheet.

·         We have to create an account on every article directory so, Open article directory and first register in that site fill the form containing info related to your submission like email, password, Address, Author name etc.

·         After registration they will send confirmation link on your used email id. We have to activate this for moving forward to submission.

·         Now after activation, you can login article directory using your login details which you have used for the registration.

·         Open website Login> Add Pen Name (Author Name).

·         Click>Submit an article.

It will display the form for submitting your article. Form contains,

Article Submission Form
Article Submission Form

The Form contains following fields:


Author Name: Select our Author.

Category: Select relevant category which suits to your article.

Title: Fill correct title of the article.

Summary: Add generated a summary of your article.

Article Body: Add body of your article but first check remarks there it accepts plane article or HTML format article.

Resource Box: Fill the generated resource box of the article.

Check once filled information is correct if ok then click on preview button below the form and the check links are activated or not they are activated if you used HTML format article body.

If everything is correct then click on ->Submit

4. Directory Submission


Directory submission is a crucial process associated with search engine marketing. When a website is built, optimized well on-page and off-page, then it is submitted to directories and search engines for indexing in their directory list or database. Submission is necessary to make your website public, viewed by general people or information seeker and ultimately attracts more traffic to the website, increase the sale of products and services and turn them into regular buyers.

Steps to Perform Directory Submissions:


·         First we have created information of your websites for submission.

·         We need URL, title, description and keywords of your website. Take this info from the source code of the website. Make one file of that info.

·         Create Gmail account for directory submission.

·         Activation links and approved details will come on email id.

·         Collect the relevant directories having good page rank for submission.

·         Create one excel sheet for the reporting purpose.

·         Now open each directory one by one and find any option like “Add URL, Submit URL, Add Site, Submit Site, and Suggest URL”.

·         Click on above option select submission option if available means paid, reciprocal or free and then fill the displayed form using created info file.

Directory Submission Form
Directory Submission Form

The Form contains following fields:


URL: URL of your website

Title: Title of your website

Description: Description of your website.

Category: Select the relevant category related to your site.

Email Id: Add created email id.

If everything is correct then click on Submit or Continue button.

Then it will display the message “Link has been submitted and waiting for approval”
After approval, we will get an email from the directory and then update the report sheet.

Conclusion


Hopefully, from above SEO information, you can easily optimize your site and increase the link popularity of your website. In next article, Seogdk will come with a bunch of useful SEO information till then connect with me and send your view about this article via mail, comments, and queries. Take care and enjoy your life!!!



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Author Bio
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Gangadhar Kulkarni
Gangadhar Kulkarni is an Internet Marketing Professional having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutionsa one-stop shop for all that your website needs. It provides you cost effective and efficient content writing and digital marketing services. For more information catch him on Facebook | Twitter | LinkedIn | G+ | Pinterest 

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Enhance Your Internet Presence by using Social Media Optimization for Your Website

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Social Media Impact

Today’s world is a small village; you believe it or not all peoples are come closer because of communication facilities like I-phones, mobiles, fast transportation and social media. In which Social Media highly impacts the day to day life of peoples and having an important place too. Everyone inter-connected with groups, communities, blogs and own websites and exchange their views, ideas through it. In other words, Social Media is the necessity for everyone, so in this social arena, your website also located and having great competition. If you loyal with these great lines then definitely you will make your own place, “Be ready for an opportunity when you see it. If your ship doesn’t come in a swim out to it.”

To enhance your internet presence and achieve top position in Search Engine Result Pages (SERPs) use Social Media Optimization (SMO) technique. SMO is a set of methods for generating publicity through social media, online communities and community websites.
In this article Seogdk focuses on popular social sites like Facebook, Google+, Twitter and LinkedIn as well as the importance of SMO in SEO.

In order to be effective with internet marketing, you need more than just a website. Social media has evolved from a powerful communication medium to a key marketing channel. It offers a platform for customers to find you when they are seeking reviews, comparing pricing or researching offers. To help you focus on the most important ones, here are four popular networks that are widely recognized and used:

1. Facebook
2. Twitter
3. LinkedIn
4. Google +

1. Facebook


Nowadays Facebook is very popular social media network and having various helpful interactive capabilities, a Facebook business Page is a great supplement to any website. On it, you can include everything from company location and contact information to updates and multimedia. Formerly generating a “fan” count, Pages now track “Likes.”

Communicate with Your Audience


When you create your own account on Facebook then you are the only person who has rights or authority to interact with many peoples. In other words, you are the admin of the page. Approve individuals as your friend, so they have to access your post contents and respond to you by comments and messages. Just like individuals have their own accounts on Facebook, businesses do, too. You need an account in order to create and maintain a Facebook Page.

Integrate Other Social Media Activities on Your Page


Facebook provides various useful applications to easily interact with users. There are applications for other social networking platforms like Twitter, LinkedIn, Google + etc. so can include them inside the bar of your Facebook account. This makes it easy for visitors to find your other social media accounts instead of searching for each platform individually.

Create Custom Tabs


Create custom tabs which are useful for when you want to showcase or provide information about something that doesn’t have its own application. You can create a custom tab by adding an iFrame Page Tab.

Use Tags for Interact to Other Accounts


Tagging provides a great way for you to attract the attention of people and other companies. When you tag something, the content you post appear on the wall of the profile or page you tagged and that account receives a notification that it was tagged.

2. Twitter


Twitter is another popular and real time network allowing users to post (tweets) updates using up to 140 characters. Billions of people use twitter worldwide. To access facilities of twitter it’s mandatory to have your own Twitter accountTweets are intended to be informative and newsworthy so use them that way. When you tweeting as yourself or for the company then keep your followers or audience in mind because irrelevant or useless tweets aren’t worth an unfollow or a bad reputation.

Follow Relevant Peoples or Industry


Social Media Activities
Follow those peoples, products, and companies within your industry to keep up with trends, news, and events. A significant amount of the time, these users will follow you back in return and increase your Twitter reach. Also, when you follow those peoples in your industry then keep in mind your feed won't be clogged with irrelevant tweets.


If anyone tweet (message) you then simply you need to do is click the reply icon below someone else’s tweet, or just type “@” followed by the recipient’s Twitter username. If you want to communicate with others then simply use the Hashtag (#) for conversation. Hashtags are the way of tagging tweets to make it easy for anyone to follow, promote and respond to news, products, events, ideas and offers.

For example, Seogdk declared #seogdk as the official hashtag for his SEO blog then anyone on twitter could include #seogdk in their tweets to leave feedback, ask questions or simply promote the blog.

Use Small URLs in Tweets


Use of links in tweets is a great way to point to additional resources or promote your website or content on Twitter. But always keep in mind that twitter give only 140 characters limit to tweet, so don’t use longer URL in tweets. Use a URL shortening service such as bit.ly to make the links you want to share on twitter more tweetable.

3. LinkedIn


LinkedIn is the most popular social media for professionals to network on the internet. Over 200 million users worldwide had activated accounts. This social network makes it easy to find potential employees and customers as well as seek industry-specific advice. On LinkedIn, you can post jobs to your company page and post questions for the community to answer. LinkedIn Answers also provides valuable industry insights. To access LinkedIn applications, first, you have to create your LinkedIn account.

Benefits of LinkedIn


•Easily generate leads, especially if you are a B2B company.
•Connect with millions of professionals and discuss problems to get the right solution.
•Participate in industry discussions for promoting your products as well as post jobs.
•Share content relevant to your company so it results in promotion of your company.

In addition to a company page, LinkedIn also allows you to create Groups.

Creation of Groups


First, identify your industry and come up with a name. For example, Seogdk share SEO information; so our LinkedIn group is named as “Valuable SEO Tips & Tricks.” Then, invite members you would like to be part of this community. Within the group, members may ask questions, post updates and participate in discussions. While you can answer questions with references to your own products. This offers a great opportunity to generate new leads and create long-term relationships.

4. Google+ 


Google launched it's much awaited Google+ on first June 2011. Okay, that is pretty old news.  Observations are that online community has welcomed the change and adapted to it without any delay. Millions of people use Google +1 facility for social networking. Online marketing enthusiasts and web developer community get one more button for social sharing. A lot of buttons on a page do slow page downloading speed but benefits of social sharing overweight the design issues anyway. 

Core features of Google Plus or Google +1 button 

·         Circles
·         Hangouts
·         Stream
·         sparks
·         Huddle
·         Instant upload

Google + Circles will help in sharing right content with the right people. Facebook also have the similar features – Friend Lists and Groups. And they do the same thing but Circle’s drag and drop trait are much appealing and convenient. Here we can add peoples by a selective approach like family, best pals, business partners, co–workers in ‘circles’. You can also drag in and drag out the people from the circles. Collectively this is one more reason to cheer as it will definitely cut out those unwanted irrelevant updates.

Hangout is Google +’s informal video conferencing service. It offers as many as 10 simultaneous video chat screens. It is different from Google Talk and Skype as it allows dropping in and dropping out of the chat session just as they would do in the real world. 

The stream is another cool feature of Google + which is a direct function adaptation from Facebook’s ‘News Feeds’ which shows up comments and photos shared by your friends. 

Sparks will let you create topics of interest while Huddle is a group messaging service where anybody in the group or in circles can view each other’s SMS. The Google+ app is already available for android market.

Google Plus for mobile is concentrating on GPS, cameras, and messaging services of your mobile to make it more ‘personal’. The killer functionality it has come up with is Instant Upload in which the moment you take the picture from your smartphone it will be instantly uploaded to a private folder from where you can selectively share the snaps later with your ‘circles’ no matter from which device i.e. phone, laptop, desktop you just need to log into your Google Plus profile.

Conclusion


Thank you for reading this whole article I think you understand the importance of Social Media to enhance your presence on the internet. So in next article Seogdk will explore new ideas about SEO and website development till then send your views about this blog through your comments and mail. If you have any questions, queries then don’t hesitate to ask. Take care and enjoy your life!!!

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Author Bio
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Gangadhar Kulkarni
Gangadhar Kulkarni is an Internet Marketing Professional having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutionsa one-stop shop for all that your website needs. It provides you cost effective and efficient content writing and digital marketing services. For more information catch him on Facebook | Twitter | LinkedIn | G+ | Pinterest 

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