Suggestions for Successful PPC Campaigns According to SEO

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PPC Advertising
A nice quote by the great thinker, "The quality of your preparation determines the quality of your performance”. Likewise, if you are doing good work for your site then it results in increasing web traffic and site ranking of your site. PPC campaigns are most effective techniques in Search Engine Marketing (SEM) to increase web traffic for your website. An effective PPC campaign can help you to reduce the cost per click and increase profit. Additionally, a well-articulated pay per click campaign can make a world of difference to the revenue model of your business.

In this article, Seogdk elaborates the information about PPC campaigns and its implementation. So first you need to make a proper plan by taking all the above aspects into consideration. If you are doing PPC and planning to outsource your PPC campaign service then you should have comprehensive knowledge about it to get success in your business.

1. Use Different Search Engines for PPC Campaigns

 
There are various PPC search engines with some being better than others. The popular two are Google and Yahoo, which was previously known as Overture. It's a better way to start your PPC campaigns with a small budget and spread it on a few different search engines for taking litmus test and then decide where is the best market opportunities for your business.

However, Google Adwords is a better option for more technically orientated products or services, including software, hardware, web design etc. On the other hand, Yahoo is also better for general consumer products, including insurance, toys, music etc.

2. You should be Expertise in PPC Management


For starting PPC Campaigns, you should be fully aware and have knowledge of the different factors that go into measuring the efficiency of your organization before outsourcing your PPC campaign management service. Different agencies are offering exclusive services and some of them have prior experience in this field too. So you need to be prepared accordingly.

3. Selecting the Relevant Keywords

 
Keyword selection process is probably the most important of all when it comes to creating your PPC ads. You will need to select keywords that are precise to your product or service offering, but you need to be careful not to select keywords that are extremely popular, as this may reduce your PPC funds sooner than expected.

When you start keyword selection process just asks a question to yourself, “Which words or phrases would I search for this product?”
By using your answer to this question as your base, you can then use a word list and common sense to start building your keyword list with plurals, synonyms, similar words, etc.

After that see which keywords your competitors are using and then simply try to search for them. If you see a PPC ad along the side for your competitor then note that keyword down and add it to your list.

4. Punctuality about Time and Resource


All these processes are time-consuming and PPC campaign organizations are very punctual with time and resource. Generally, campaigns can take one to two full days for set up and organize correctly. Apart from this, other tasks such as keyword research and competitive analysis are also included in the PPC campaign management. Since these processes take a great deal of time. You need to dedicate your time and resource for this purpose.

5. Attracting People to Your Ad


Always remember that you can create a more relevant title by combining your different keywords into one PPC ad. For example, I could have easily used something like "SEO tips by Seogdk" as the title of my ad, which effectively would have decreased my click-thru rate, but definitely caters my ad more to a specific audience. Once again, this comes down to analysis and adjustment.

Another important technique to attract attention to your ad is to differentiate yourself from your competitors. In our particular case, the majority of our competition offer hosted solutions, whereby they manage the software on their servers in return for monthly or per traffic fees.

6. Use Distinct Marketing Techniques


You are going to start your PPC campaign management then you use different advanced marketing techniques. PPC management consists copywriting, segmentation, visitor analysis, and convergence of online and offline marketing. Apart from these, your PPC campaign managers should know the proper slot for placing your listing and your marketing campaign management team should be able to write good marketing copy. Except all these, different departments such as marketing and sales departments should keep good cooperation among each other.

7. Reducing Click-Through Rate

 
In some cases, it's important that to reduce the number of clicks your PPC ad is receiving. This could be because you are attracting people who are only after free products or services, or even the wrong target market.

The two quickest ways to reduce click through rate are to make the description of your ad more targeted and to add the price of the product to the ad.

Create the description more targeted as we have discussed above can reduce your overall click through rate but potentially increase the chances of a click resulting in a purchase.

8.  Give Emphasis to Communication Skills


If you want to outsource PPC advertising and want to sell your product worldwide then you should be able to speak foreign languages. It is very much necessary to deal with foreign clients and maintain a global online presence. There are few organizations that are able to provide multilingual offerings and can accept multilingual campaigns. However, having the ability to communicate can take you a long way in dealing with you clients.

9. Tracking Your Clicks and Conversions


If your ads are not making money then you have the option to save your advertising money and adjusting your ads or using your marketing budget elsewhere. Both Google and Overture have built in tracking and conversion tools that you can use to get a holistic view of your current PPC ad campaigns. You can even use external tools which let you add conversion code to your website to tell you exactly which of your ads are converting into sales and which aren't. This is often referred to as knowing your Return on Investment (ROI). If your ads are more expensive than what it returning to you then decreases spend on it, change your approach, or remove these ads altogether. It is a rather simple way but many advertisers ignored it.

You must track your ads if you want to succeed with any form of Internet advertising. You should also constantly examine and adjust your ads according to their performance and your return on investment (ROI).

10. Proper Resource Utilization


Resource utilization is another important aspect you need to consider as a PPC Company. For instance, your company managers should watch how their in-house personnel is spending their time. Preferably, they should spend their time by coordinating various online and offline activities, setting marketing goals, guidelines and initiatives that the agencies can implement them effectively.

Conclusion


Hopefully, from above information, you can manage and shape your successful PPC campaigns. All these points discussed above are very helpful for those users, who are going for PPC ad campaigning service. In next article, Seogdk will bring another valuable information about SEO and World Wide Web, till then connect to me by providing your comments and queries about this blog. Take care and enjoy your life...!!!


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Author Bio
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Gangadhar Kulkarni
Gangadhar Kulkarni is an Internet Marketing Professional having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutionsa one-stop shop for all that your website needs. It provides you cost effective and efficient content writing and digital marketing services. For more information catch him on Facebook | Twitter | LinkedIn | G+ | Pinterest 

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Content Writing Strategies to Improve Your Website Ranking in SERPs

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Content Writing Strategies
Web content writing is different from print media writing. The writing method of a newspaper article will not suit the web audience because online reader psychology is different from that of print media readers. 

Seogdk researches and collects some valuable information about content writing strategies which illustrates the basic rules to follow when you write for websites, blogs, newsletters, etc.

Content writing concept is exactly similar to this great line, “Your expression is the most important thing you wear.” Content writing can be divided into many categories like press releases, articles for submission, SEO articles, blogs, review articles, ghost writing, narratives, travel articles and much more. All these articles have distinct writing styles. A fair knowledge of search engine optimization proves to be very effective in a career of website content writing. Here are some very important rules that make some great SEO content.

1. Use more Relevant Keywords in Contents


In content writing, it is very important that your thought process goes in the manner of a search engine or a web browser. When you are writing an article on a particular topic, make sure that you insert many related keywords in it. So when a person puts a keyword in the search engine that is among the related keywords of your content, the search engine will show up your article too. This increases the traffic to the website automatically.

2. Make the Headings and Subheadings Short, Effective and Understandable


Using headings and subheading preferably with the keywords in them are excellent ways of bringing more visitors to the website. This theory is applicable to general content writing also. Most users prefer articles that are broadly categorized under headings and subheadings. It makes readability of the content much easier. Make the headings clear and understandable. In the process of making catchy and attractive headings and subheadings, do not make them difficult to understand. This will not solve the purpose of providing headings in the article.

3. Title should be Catchy and Impressive


The title tag is a very important thing that needs to be kept in mind while writing SEO content for various websites. The title tag should be well thought of and should contain the exact words. If this is done properly, the content is sure to be optimized for the search engines and will automatically rank up higher in search engine results. Content writers working in a content writing company will know all these SEO techniques.

4. The Contents should be Original and Relevant


The text of the SEO article should be easy flowing and natural. If the article is not interesting, no user will be interested in coming back to the website again. Create contents relevant to your website theme or purpose because it increases surety as well as the quantity of visitors to your website.

5. Make Short Sentences in Short Paragraphs


Avoid writing long complicated sentences in a web copy. Whenever you write for a website, you should keep your sentences short and include a single idea in one sentence. Instead of a long sentence and multiple ideas, you can use bullet points to list down and explain a complicated topic.

Web users generally scan sentences and if you write a long sentence combining ideas separated by 2-3 commas, the sentence is tough to scan. If you want to contradict an idea you have presented in the previous sentence, start the next sentence with “however”. Same is applicable for “and” use as well. If you want to continue an idea presented in a preceding sentence, begin the next sentence supporting that idea. There is no need to put an “and” in between.

6. Pay Attention to Grammar and Words


Beginning a sentence with “but”, “and” or “yet” is grammatically incorrect. The beauty of web content is that it does not follow any hard and fast rules of grammar and readers don’t really mind. However, while liberties can be taken, you should maintain a small amount of sense in what you are writing.

Use of “its” instead of “it’s” and vice versa, is a common mistake committed by many content writers. When you write “its”, it means ‘possessing of’. For example, “its car is expensive“. When you write “it’s”, it is the short form of “it is”. For instance, “it’s going to be a long movie.” If you mistakenly put “its” in the place of “it’s”, it’s a grammatically incorrect sentence.

7. Use Hyperlinks in Contents


Use hyperlinks to offer your readers ease of navigation. If your site related to SEO then hyperlink the word “SEO tips” in the page content this navigates the particular page. For example: Learn more about Search Engine Optimization, Social Media Optimization, Search Engine Marketing and Web technologies.”

8. Improve Content Writing to Reach Your Readers with SEO Factors


Normally only a few content writers think about SEO for Content, that is writing content and optimizing for a search engine to make it easily indexed. One must follow SEO factors to reach readers local and global. Now a day’s SEO for Content is very much essential even for quality content to win search engine results and to reach readers who look for your quality information.

9. Use Image Alt Attribute


Alt attribute for an image can be about the information on the image and related content. It also helps visitors with text-only browsers. Alt attribute text pops up when the mouse cursor is moved to the image. Alt attribute plays important role in SEO factors and Googlebot and other spiders like to take up the information and Alt with relevant keywords helps keyword frequency to get better ranking.

10. Use RSS Feed and Link Distribution


Start populating your content and profile activity feeds through blog posts and RSS feed submission sites. These ways will help to increase content popularity and increase the chances of referral hits and external link popularity.

Link distribution can be done through content page link submission to external resources, tutorials and articles directories to help increase popularity and as well you can interlink your and other author’s site related to your content. Make sure that the link distribution serves readers and they are natural, and not exclusive for search engine bots.

Conclusion


I think from above information you will get an idea about content writing and its helpful strategies to build your site ranking in SERPs. If you follow above rules when you creating contents for your website then you will found your site higher in search engine result pages (SERPs). So friends, definitely you will appreciate this article by commenting and emailing your queries. In next article, Seogdk will bring another innovative information about SEO and SEM till then take care and enjoy your life...!!!


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Author Bio
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Gangadhar Kulkarni
Gangadhar Kulkarni is an Internet Marketing Professional having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutionsa one-stop shop for all that your website needs. It provides you cost effective and efficient content writing and digital marketing services. For more information catch him on Facebook | Twitter | LinkedIn | G+ | Pinterest 

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