Suggestions for Successful PPC Campaigns According to SEO

PPC Advertising

A nice quote by the great thinker,
"The quality of your preparation determines the quality of your performance”. Likewise, if you are doing good work for your site then it results in increasing web traffic and site ranking of your site. PPC campaigns are the most effective techniques in Search Engine Marketing (SEM) to increase web traffic to your website. An effective PPC campaign can help you to reduce the cost per click and increase profit. Additionally, a well-articulated pay-per-click campaign can make a world of difference to the revenue model of your business.

In this article, Seogdk elaborates on the information about PPC campaigns and their implementation. So first you need to make a proper plan by taking all the above aspects into consideration. If you are doing PPC and planning to outsource your PPC campaign service then you should have comprehensive knowledge about it to get success in your business.

1. Use Different Search Engines for PPC Campaigns 

There are various PPC search engines with some being better than others. The popular two are Google and Yahoo, which was previously known as Overture. It's a better way to start your PPC campaigns with a small budget and spread it on a few different search engines for taking a litmus test and then decide where is the best market opportunities for your business.

However, Google Adwords is a better option for more technically orientated products or services, including software, hardware, web design, etc. On the other hand, Yahoo is also better for general consumer products, including insurance, toys, music, etc.

2. You should have Expertise in PPC Management

For starting PPC Campaigns, you should be fully aware and have knowledge of the different factors that go into measuring the efficiency of your organization before outsourcing your PPC campaign management service. Different agencies are offering exclusive services and some of them have prior experience in this field too. So you need to be prepared accordingly.

3. Selecting the Relevant Keywords 

The keyword selection process is probably the most important of all when it comes to creating your PPC ads. You will need to select keywords that are precise to your product or service offering, but you need to be careful not to select keywords that are extremely popular, as this may reduce your PPC funds sooner than expected.

When you start the keyword selection process just ask the question yourself, “Which words or phrases would I search for this product?”


By using your answer to this question as your base, you can then use a word list and common sense to start building your keyword list with plurals, synonyms, similar words, etc.

After that see which keywords your competitors are using and then simply try to search for them. If you see a PPC ad along the side for your competitor then note that keyword down and add it to your list.

4. Punctuality about Time and Resource

All these processes are time-consuming and PPC campaign organizations are very punctual with time and resources. Generally, campaigns can take one to two full days to set up and organize correctly. Apart from this, other tasks such as keyword research and competitive analysis are also included in the PPC campaign management. Since these processes take a great deal of time. You need to dedicate your time and resources to this purpose.

5. Attracting People to Your Ad

Always remember that you can create a more relevant title by combining your different keywords into one PPC ad. For example, I could have easily used something like "SEO tips by Seogdk" as the title of my ad, which effectively would have decreased my click-thru rate, but definitely catered my ad more to a specific audience. Once again, this comes down to analysis and adjustment.

Another important technique to attract attention to your ad is to differentiate yourself from your competitors. In our particular case, the majority of our competition offers hosted solutions, whereby they manage the software on their servers in return for monthly or per-traffic fees.

6. Use Distinct Marketing Techniques

You are going to start your PPC campaign management then you use different advanced marketing techniques. PPC management consists of copywriting, segmentation, visitor analysis, and convergence of online and offline marketing. Apart from these, your PPC campaign managers should know the proper slot for placing your listing and your marketing campaign management team should be able to write good marketing copy. Besides all these, different departments such as marketing and sales departments should keep good cooperation with each other.

7. Reducing Click-Through Rate 

In some cases, it's important to reduce the number of clicks your PPC ad is receiving. This could be because you are attracting people who are only after free products or services, or even the wrong target market.

The two quickest ways to reduce click-through rates are to make the description of your ad more targeted and to add the price of the product to the ad.

Creating the description more targeted as we have discussed above can reduce your overall click-through rate but potentially increase the chances of a click resulting in a purchase.

8.  Give Emphasis to Communication Skills

If you want to outsource PPC advertising and want to sell your product worldwide then you should be able to speak foreign languages. It is very much necessary to deal with foreign clients and maintain a global online presence. There are a few organizations that are able to provide multilingual offerings and can accept multilingual campaigns. However, having the ability to communicate can take you a long way in dealing with your clients.

9. Tracking Your Clicks and Conversions

If your ads are not making money then you have the option to save your advertising money and adjust your ads or use your marketing budget elsewhere. Both Google and Overture have built-in tracking and conversion tools that you can use to get a holistic view of your current PPC ad campaigns. You can even use external tools that let you add conversion code to your website to tell you exactly which of your ads are converting into sales and which aren't. This is often referred to as knowing your Return on Investment (ROI). If your ads are more expensive than what it returns to you then decrease spending on them, change your approach, or remove these ads altogether. It is a rather simple way but many advertisers ignored it.

You must track your ads if you want to succeed in any form of Internet advertising. You should also constantly examine and adjust your ads according to their performance and your return on investment (ROI).

10. Proper Resource Utilization

Resource utilization is another important aspect you need to consider as a PPC Company. For instance, your company managers should watch how their in-house personnel are spending their time. Preferably, they should spend their time coordinating various online and offline activities and setting marketing goals, guidelines, and initiatives that the agencies can implement effectively.

Conclusion

Hopefully, from the above information, you can manage and shape your successful PPC ad campaigns. All these points discussed above are very helpful for those users, who are going for PPC ad campaigning services. In the next article, Seogdk will bring valuable information about SEO and the World Wide Web, till then Connect to me by providing your comments and queries about this blog. Take care and enjoy your life...!!!


A nice quote by the great thinker, "The quality of your preparation determines the quality of your performance” . Likewise, if y...

Content Writing Strategies to Improve Your Website Ranking in SERP

Content Writing Strategies

Web content writing is different from print media writing. The writing method of a newspaper article will not suit the web audience because online reader psychology is different from that of print media readers. 

Seogdk researches and collects some valuable information about content writing strategies which illustrates the basic rules to follow when you write for websites, blogs, newsletters, etc.

The content writing concept is exactly similar to this great line, “Your expression is the most important thing you wear.” Content writing can be divided into many categories press releases, articles for submission, SEO articles, blogs, review articles, ghostwriting, narratives, travel articles, and much more. All of these articles have distinct writing styles. A fair knowledge of search engine optimization proves to be very effective in a career in website content writing. Here are some very important rules that make some great SEO content.

1. Use more Relevant Keywords in Contents

In content writing, it is very important that your thought process goes in the manner of a search engine or a web browser. When you are writing an article on a particular topic, make sure that you insert many related keywords in it. So when a person puts a keyword in the search engine that is among the related keywords of your content, the search engine will show up your article too. This increases the traffic to the website automatically.

2. Make the Headings and Subheadings Short, Effective and Understandable

Using headings and subheadings preferably with keywords in them is an excellent way of bringing more visitors to the website. This theory is applicable to general content writing also. Most users prefer articles that are broadly categorized under headings and subheadings. It makes the readability of the content much easier. Make the headings clear and understandable. In the process of making catchy and attractive headings and subheadings, do not make them difficult to understand. This will not solve the purpose of providing headings in the article.

3. The Title should be Catchy and Impressive

The title tag is a very important thing that needs to be kept in mind while writing SEO content for various websites. The title tag should be well thought out and should contain the exact words. If this is done properly, the content is sure to be optimized for the search engines and will automatically rank higher in search engine results. Content writers working in a content writing company will know all these SEO techniques.

4. The Contents should be Original and Relevant

The text of the SEO article should be easily flowing and natural. If the article is not interesting, no user will be interested in coming back to the website again. Create content relevant to your website theme or purpose because it increases surety as well as the number of visitors to your website.

5. Make Short Sentences in Short Paragraphs

Avoid writing long complicated sentences in a web copy. Whenever you write for a website, you should keep your sentences short and include a single idea in one sentence. Instead of a long sentence and multiple ideas, you can use bullet points to list down and explain a complicated topic.

Web users generally scan sentences and if you write a long sentence combining ideas separated by 2-3 commas, the sentence is tough to scan. If you want to contradict an idea you have presented in the previous sentence, start the next sentence with “however”. The same is applicable for “and” use as well. If you want to continue an idea presented in a preceding sentence, begin the next sentence supporting that idea. There is no need to put an “and” in between.

6. Pay Attention to Grammar and Words

Beginning a sentence with “but”, “and” or “yet” is grammatically incorrect. The beauty of web content is that it does not follow any hard and fast rules of grammar and readers don’t really mind. However, while liberties can be taken, you should maintain a small amount of sense in what you are writing.

The use of “its” instead of “it’s” and vice versa, is a common mistake committed by many content writers. When you write “its”, it means ‘possessing of’. For example, “Its car is expensive“. When you write “it’s”, it is the short form of “it is”. For instance, “It’s going to be a long movie.” If you mistakenly put “its” in the place of “it’s”, it’s a grammatically incorrect sentence.

7. Use Hyperlinks in Contents

Use hyperlinks to offer your readers ease of navigation. If your site is related to SEO then hyperlink the word “SEO tips” in the page content this navigates the particular page. For example: Learn more about Search Engine Optimization, Social Media Optimization, Search Engine Marketing, and Web technologies.”

8. Improve Content Writing to Reach Your Readers with SEO Factors

Normally only a few content writers think about SEO for Content, that is writing content and optimizing for a search engine to make it easily indexed. One must follow SEO factors to reach readers locally and globally. Nowadays SEO for Content is very much essential even for quality content to win search engine results and to reach readers who look for quality information.

9. Use Image Alt Attribute

Alt attribute for an image can be about the information on the image and related content. It also helps visitors with text-only browsers. Alt attribute text pops up when the mouse cursor is moved to the image. Alt attribute plays an important role in SEO factors and Googlebot and other spiders like to take up the information Alt with relevant keywords helps keyword frequency to get better ranking.

10. Use RSS Feed and Link Distribution

Start populating your content and profile activity feeds through blog posts and RSS feed submission sites. These ways will help to increase content popularity and increase the chances of referral hits and external link popularity.

Link distribution can be done through content page link submission to external resources, tutorials, and articles directories to help increase popularity and you can interlink your and other author’s site related to your content. Make sure that the link distribution serves readers and that they are natural, and not exclusive to search engine bots.

Conclusion

I think from the above information you will get an idea about content writing and its helpful strategies to build your site ranking in SERPs. If you follow the above rules when you create content for your website then you will find your site higher in search engine result pages (SERPs). So friends, definitely you will appreciate this article by commenting and emailing your queries. In the next article, Seogdk will bring another innovative information about SEO and SEM till then take care and enjoy your life...!!!


W eb content writing is different from print media writing. The writing method of a newspaper article will not suit the web audie...