RSS Feed Tips and Its Advantages that Increases Web Traffic of Your Website

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RSS Feed History

RSS feeds are a great communication medium and properly managed web feeds can generate significant Internet traffic. RSS feeds should contain compelling themed content with episodic titles that are united in common broad theme. Use RSS feeds as an online marketing and search engine optimization tool. Just as optimizing an HTML web page will increase exposure, so too will an RSS feed that is properly optimized and promoted. In this article Seogdk focuses on the importance of RSS feed in search engine optimization as well as precious tips about RSS feed. Use these simple SEO tips to improve your web feed exposure. First of all, we understand the concept of RSS feeds above image shows the brief history of RSS feeds.

RSS feed is an acronym of Rich Site Summary or Really Simple Syndication. It's an XML-based content format for distributing news, headlines, content, etc. You can also create feeds for your own website so your audience can subscribe to them. If you update your content frequently and promote the feed effectively, it can help drive more steady traffic to your website. Following RSS feed tips illustrate its importance in SEO:

1. Make Effective Channel Title


The channel title should be keyword rich and contain information related to the general theme of the RSS feed. In order to maximize compatibility with RSS readers, it is best not to include any HTML in the channel title. The channel title is a website visitor’s first glimpse at the RSS feed, so it’s important to make an impression and attract the interest of casual browsers.

Additionally, many of the RSS feed directories and search engines use the information contained in the RSS feed's channel title and description to index the feed. In order for the feed to be properly categorized, it is important that the information contained in these fields be relevant to the contents contained in the feed.

2. Channel Description


The channel description field provides an opportunity to expand on the broad theme of the RSS feed. The channel description should contain related keywords and phrases, but it should be written to capture the interest of readers not search engine spiders. HTML can be used to decorate and emphasize specific text in the description field. In summation, the channel description should provide a compelling overview of the RSS feed's contents.

3. Create Impressive RSS Feed Item Titles


The item titles should be 50-75 characters with spaces. In order to increase readability and compatibility with news readers, the RSS feed item titles should not be encoded with any HTML. Think of an RSS feed item title in the same way that you would a web page title. The RSS feed item title is your opportunity to capture the interest of your reader. Really an RSS feed item title is nothing more than a headline.

4. Optimize RSS Feed


Optimize all aspects of the web feed. While the feed should be optimized for search enginesusing the same techniques a webmaster uses on a website, the optimization should not be at the reader’s expense. The content in an RSS feed is often what leads readers to click or not click through? Readers will judge RSS feeds on the quality of the content. This means that grammar and punctuation do matter. Consistent grammatical errors will reduce the writer’s credibility and the number of subscribers.

5. Use Anchor Text


Using RSS feeds, publishers have the unique opportunity to determine the anchor text that will be used to link to internal website pages. RSS feeds are often syndicated, and even more often compelling feed items will often be reposted by other publishers. With that in mind, when including links back to a website in the item description field, use anchor text that is a relevant keyword or phrase. Anchor text is one factor that search engines use in determining a website's ranking for specific keywords and phrases.

6. Number of Feed Items


Routinely reduce the old items in an RSS feeds and archive the content contained in the feed to ensure that feeds load quickly in RSS readers. If you are using a third party service to host your feeds, keep in mind that FeedBurner will trim or not display RSS feeds that it finds to be too large.

7. Use Heading Tags


If you are displaying an RSS feed as an HTML web page it makes sense to use H1 or H2 tags to display the RSS feed's item titles. If the RSS feed is optimized, the website will benefit from the keyword emphasis by using the header tags.

8. RSS Feed URLs


As with HTML web pages, the URLs contained in an RSS feed should contain keywords if possible. Use hyphens not underscore, to separate the keywords in the RSS feed's URL.

9. Add an Image


Consider adding an image to your RSS feed to enhance its appearance in an RSS reader. The image should be no large 144x400 and it is recommended that the image is 88x31. Most RSS readers will display the feed image above the feed contents, this is a great way to highlight brand and establish brand recognition. Additionally, you can add images to the RSS feed's description field.

Some of the RSS feed directories use the feed's website favorite icons to flag the RSS feed. The RSS feeds containing a favorite icon stand out from others in the directories so be sure to include a favicon in the domain's root directory.

Advantages of Creating RSS Feeds


1. Generating More Web Traffic


RSS feed increases the web traffic to your site. Because every time a user opens their RSS reader to get the headlines for all the sites they monitor that time they will also see your site's updates. Instead of relying on them to bookmark your site and return at a later date, their RSS reader keeps your site fresh in their minds. So when they open their reader to check the headlines for CNN, Yahoo or any other feeds they subscribe to, they'll also get the latest updates from you.
         

2. RSS Feed Avoids Email Spam Filters


Many webmasters are now dumping their newsletters and switching to this method of content distribution because you don't have to worry about dodging the spam filters. When you send an email newsletter more than 40-50% of the people won't even receive it due to spam filters or because of the fact it gets lost in all the junk mail your subscribers receive. With RSS feeds, you don't have to worry about that because you are not sending an email, you are simply sending out a news feed or press release for all the readers to pick up.
        

3. Export Your RSS Feed


The cool thing about these feeds is that other people can use them as content on their site. So if you have a feed that is of particular interest to another webmaster, they can post your content on their site with a simple JavaScript code. This is another great traffic opportunity for your site.

Conclusion


These are some advantages of RSS feed. RSS feeds are a great marketing tool, but like web pages, they must be optimized so that you can reap the full marketing benefits. I think from this article you would understand the importance of RSS feed and how it helpful for search engine optimization. In next article, Seogdk will focus on another SEO factors till then post your precious feedback about this blog via comments and emails. Take care and enjoy your life...!!!


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Author Bio
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Gangadhar Kulkarni
Gangadhar Kulkarni is an Internet Marketing Professional having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutionsa one-stop shop for all that your website needs. It provides you cost effective and efficient content writing and digital marketing services. For more information catch him on Facebook | Twitter | LinkedIn | G+ | Pinterest 

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Understanding of Organic SEO and Key Elements to Achieve Great SEO Results

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Organic SEO

In the previous blog, Seogdk explores information about requirement of SEO in website development as well as focused on the creation of proper SEO plan for your website. A successful SEO plan includes one important factor which is known as “Organic SEO”. It’s just a different method of creating a site optimized for search ranking, without having to implement any new technologies or spend more time to submitting your site to different primary and secondary search engines. 

So in this article Seogdk focuses on the understanding of organic SEO and valuable elements which important for achieving organic SEO.

Realization of Organic SEO and Its Importance


Organic SEO is just as much work as any other type of SEO as well as time-consuming process. Most of the peoples happy with plain SEO which usually means a combination of organic and paid services. It’s best if you just think of SEO as just SEO then you don’t have to worry about distinctions that aren’t really important in optimizing your site.


Some of the SEO experts defines organic SEO is optimizing the content of your site to catch the attention of the crawlers and spiders that index site. Others think it’s the number of quality links you can generate on your website. But in truth, it is a combination of those and other elements such as site tagging which will naturally place your site in search engine rankingsHow high in those rankings depends on how well you design your site.

But don’t think that organic SEO is an easy way to land into a search engine. Basically, if you put a site online and spend a little time getting it ready for the world to see, you will have probably achieved some measure of organic SEO without really trying. Therefore your site will probably end up listed with some search engine somewhere without too much time and effort from you. Elements that naturally occur on your site like the title of the site, URL, included web links and the content will probably land you in the search engine.
Organic SEO maximizes those naturally occurring elements which are creating a site that will appear at the top of the search engine result pages (SERPs)One of the most attractive features of organic SEO is that the methods used to achieve high SERPs rankings are no cost.

Achieving the Organic SEO


Achieving the organic SEO is a lengthy process but it targeting the right elements of your site. If your attention is focused on the right elements then you will find that organic SEO can be an effective method of achieving a higher search engine ranking. Most of the peoples think that organic SEO is not effective as organic SEO combined with some form of pay per click (PPC) or paid advertising program. This is partially wrong because organic SEO is good for combined with reasonably paid programs to push your site right to the top of the SERPs. A good first step in SEO is optimizing organic elements of your site as possible. Here we cover these elements briefly.

     1. Website Content


Website content is one of the most highly debated and important element in SEO. Mostly because many unethical SEO users have turned to black hat SEO techniques such as keyword stuffing, site mirroring etc. for generating artificial web traffic to improve website ranking in search results. Despite these unethical or honest less technique used in SEO, website content still an important part of any website optimization strategy.

The content on your site is a key factor for visitors. If your site’s contents are unique and relevant then it provides information about your products or illustrates the purpose of the site which brings visitors to your website. Because product descriptions, articles, blogs and advertisements are all read by spiders and crawlers as they work to index the web.
Keywords are very important part of your site content and require special attention.

Learning which keyword will be the most effective for your site will require study of your audience but it also requires some trial and error. Try using different keywords each quarter to learn which ones work the best. One more that you use the tracking program like Google analytics to monitor your site traffic and to track the keywords that bring visitors to your site.

     2. Google Analytics


Google provides free website statistics application that you can use to track your website. You can access it by going to Google Analytics but first mandatory to have Google account to access this program. Once you create username and password then you can access the tracking capabilities provided by Google. You will need to copy a snippet of text that Google provides into the coding of your site. Once you have added the code to your site it will take a few days for Google to gather enough information to provide reports about your site.

Google analytics can also be combined with Google Adwords program to provide paid keyword tracking and information. Still, if you need a free tool to examine or monitor your site then Google analytics is a good starting point.

     3. Internal and External Links


One of the most important elements of organic SEO as your site content is the links on your page i.e. incoming and outgoing. It is referred as a backlink to your site. Today links are a very important factor for your site building and if these links are relevant to your site content then it is more beneficial for search engine ranking. In other words, if your links are not relevant to your site content then the search engine will give you little value.

Internal links that lead from one page to another within the structure of a single website while an external navigational structure that leads users off your website. Design your sitemap so it’s easy to decipher and will take users to the pages they are seeking without difficulty and confusion.
  

     4. User Experience


User experience is a little harder to quantify than other site ranking elements. It’s easy to say that users find your site simple to use i.e. they will find the information or products that they are seeking or that they will have reason to return to your site. But in practice, it is very difficult to achieve.

Search engine today are smarter than they have ever been. They may not be able to make your grilled cheese sandwich, but they can certainly keep track of what results in users click when they run a search. Those result selections are essential to adding to the organic ranking of your site. Here is a scenario. Suppose you search for something like travel related information. When the search results come up, how are you going to choose which results to look at? Most users read the small descriptive links that are included in the search engine ranking and select from those.

To maximize the usability of your site, make sure the keywords you choose and the description of your page are as accurate as possible. It may take time for you to learn how to make all of these elements work together, especially when it comes to elements like descriptions and keywords. Just remember, it’s an art more than a science and it takes the time to see the most accurate results.

     5. Website Interactivity


Site interactivity is essential to achieving a high SEO ranking. Why is interaction so important? Because if you can influence a user to interact with your site and having more of a chance of gaining a goal conversionGoal conversions are the completion of some form of activity designed to gather further information about your user. A goal conversion can be something as simple as enticing users to sign up for a newsletter or it can be more specific like persuading them to make purchases.

Goal conversion is the purpose of many websites. For instance, the target goal conversion for an e-commerce site might be for the user to purchase from your site i.e. meet the goal conversion.

Conclusion


Organic SEO is a very hard methodology to achieve. One way to achieve it is to have a solid SEO plan that outlines where you are and what needs to be added to your site design or content make it more visible to users. It also takes a lot of time and effort to create and implement the right SEO plan. In next article, Seogdk will bring the sack of information about website development and search engine optimization. Till then send your feedback about this article by comments and emails. Take care and enjoy your life...!!!


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Author Bio
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Gangadhar Kulkarni
Gangadhar Kulkarni is an Internet Marketing Professional having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutionsa one-stop shop for all that your website needs. It provides you cost effective and efficient content writing and digital marketing services. For more information catch him on Facebook | Twitter | LinkedIn | G+ | Pinterest 

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