Off-Page Optimization Techniques to Increase Link Popularity of Your Site

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Off-Page Optimization
Dear friends, I hope that you all enjoying my blog and information about link building, web technologies and SEO. One of the great Philosopher say, “Look backwards with gratitude, upwards with confidence and forwards with hope.” If you have this type of attitude then definitely success will lie on your feet. So let’s start our new special article on Off-page optimization in which Seogdk will focus on Off-page optimization techniques which are increasing link popularity of your site. Off-page optimization is an effective part of search engine optimization and it is done with an aim of achieving good search engine ranking and increase traffic to the website.

Off-page and on-page optimization is in great coherence with each other because off-page optimization is effective only if a Web page is well optimized on-page. Some of the vital off-page optimization techniques are as follows:

1. Link Building
2. Forum Posting
3. Article Submission
4. Directory Submission

1. Link Building

Building link with potential partners is a vital part of Search Engine Optimization. Link building helps achieving link popularity which means the number of quality inbound links pointing towards your website. Search engine often looks up link popularity before indexing a website and link popularity is obtained through link building.

Link popularity is a deciding factor for online business success but at the same time it is a difficult task too. Search engine wants inbound links from authoritative sites having same business objectives rather than unimportant and useless sites and often consider the useless links as spam and penalize the website.

In the process of link building, analyzing link of close competitor is also essential. Analyzing their link, how they have widened their network and which way they are working also brings some values to the website.

2. Forum Posting

Forum posting is another important off-page optimization technique which interacts with many users on internet. This technique creates huge stuff for your site and increases link popularity of your site.

Steps to Perform Forum Posting:

·         First you have created information of your websites for posting on forums.

·         You need URL, title, description and keywords of your website. Take this info from source code of website. Make one file of that info.

·         Create one Gmail account for Forum Posting.

·         Activation links and approved details will come on email id.

·         Collect the relevant forum lists having good page rank for posting your website on those forums.

·         Create one excel sheet for the reporting purpose.

·         Now open each forum one by one and do the registration. Click>register> Fill the form.

·         After registration they will send activation link to your used email id. Follow the instructions & activate your account.

·         Again open the same forum and login it using your login details which are used at the time of registration.

·         Select the correct category from forum and click on option like “New Thread, New Topic”.

·         Fill the displayed form of forum it contains,

Forum Posting
Forum Posting 
·         Form contains following fields:

Title: Give correct title for your post.

Message: Add description and also include domain of your website.

Tags: Add keywords of your website.
After filling the information click on Submit New Thread button. Then it will give the message and it will display your post on that forum. Maintain the report sheet.

3. Article Submission

Article submission is the newest way of off-page optimization process. An article rich in specific keyword is prepared and URL of self-owned website is attached at the end of the article. Then the article is submitted to famous article presenting website, there begins the publicity of your website. In a short span of time, you will receive new and potential buyers in an easy and effective manner.

Steps to Perform Article Submissions:

·         First you have to write relevant article for article submission using keywords of your website.

·         Article should be 400 or more than 400 words.

·         After writing article you have to format this article means, create summary of article, give proper links using correct anchor text.

·         Make one HTML format of article give links using <a href> tag maximum three links are allowed in article body and one link in resource box. Use <p> tag for paragraphs.

·         Create resource box for your article containing Author name and link of your website.

·         Now the article is ready to submit in article directories.

·         Create Gmail account for submission.

·         Take standard article directories having good page rank.

·         Make excel sheet for maintaining report of article submission, add those article directories in that excel sheet.

·         We have to create an account on every article directory so, Open article directory and first register in that site fill the form containing info related to your submission like email, password, Address, Author name etc.

·         After registration they will send confirmation link on your used email id. We have to activate this for moving forward to submission.

·         Now after activation you can login article directory using your login details which you have used for the registration.

·         Open website Login> Add Pen Name (Author Name).

·         Click>Submit article.

It will display the form for submitting your article. Form contains,

Article Submission Form
Article Submission Form
·         Form contains following fields:

Author Name: Select our Author.

Category: Select relevant category which suits to your article.

Title: Fill correct title of the article.

Summary: Add generated summary of your article.

Article Body: Add body of your article but first check remarks there it accepts plane   article or HTML format article.

Resource Box: Fill the generated resource box of article.

·         Check once filled information is correct if ok then click on preview button below the form and the check links are activate or not they are activate if you used HTML format article body.

·         If everything is correct then click on ->Submit

4. Directory Submission

Directory submission is a crucial process associated with search engine marketing. When a website is build, optimized well on-page and off-page, then it is submitted to directories and search engines for indexing in their directory list or database. Submission is necessary to make your website public, viewed by general people or information seeker and ultimately attracts more traffic to website, increase sale of products and services and turn them to regular buyers.

Steps to Perform Directory Submissions:

·         First we have created information of your websites for submission.

·         We need URL, title, description and keywords of your website. Take this info from source code of website. Make one file of that info.

·         Create Gmail account for directory submission.

·         Activation links and approved details will come on email id.

·         Collect the relevant directories having good page rank for submission.

·         Create one excel sheet for the reporting purpose.

·         Now open each directory one by one and find any option like “Add URL, Submit URL, Add Site, Submit Site, and Suggest URL”.

·         Click on above option select submission option if available means paid, reciprocal or free and then fill the displayed form using created info file.

Directory Submission Form
Directory Submission Form
·         Form contains following fields:

URL: URL of your website

Title: Title of your website

Description: Description of your website.

Category: Select the relevant category related to your site.

Email Id: Add created email id.

If everything is correct then click on Submit or Continue button.

Then it will display the message “Link has been submitted and waiting for approval”
After approval we will get email from directory and then update the report sheet.


Hopefully from above SEO information you can easily optimize your site and increase the link popularity of your website. In next article, Seogdk will come with bunch of useful SEO information till then connect with me and send your view about this article via mail, comments and queries. Take care and enjoy your life!!!

Author Bio

Gangadhar Kulkarni is a Internet Marketing Professional having extensive experience in SEO and SMO. He is also founder of seogdk where he shares information about SEO, SMO, SEM, blogging and web technologies by way of articles. For more information catch him on Facebook | Twitter | LinkedIn | G+ | Pinterest | TSU 



  1. Hello seogdk,
    you are give a nice information related to SEO- Onpage & Off Oage.You explain the how to work On-page, how to work & what's process Link Building this topic are briefly assign & this is very helpful to me & other SEO person.& your more information provide related to PPC,SMO & SEM . I hope you, you are provide to this topic related information.

    Thank you.

  2. Nice information you have given.Those who are new in SEO they can follow this article and this will useful to them.

  3. wew..
    nice info sir..
    i am still new about SEO. this is very useful for me..

  4. Blog commenting is also an important off-page technique that offers your site a quality link. Overall your article is comprehended one and you explain awesomely about off-page Optimization Techniques. These 4 techniques are initials for in SEO for constructing a Link.

  5. Well, I have to say thank you for your comprehensive post of Off Page Optimization. I knew some of the tips you have written about but there are one I never knew before. Now you have just taught me something new to which I am grateful. Thanks.

  6. Very Good tips for off page optimization...thanks...

  7. thanks for sharing like post. please continue...........

  8. Thanks for sharing i really loved this posts but one thing is missing sorry to say you had not mention the website which gives the lists of forum posting, article submision and link building..

    1. Hi Khozem,

      Thanks for voting this article and giving valuable feedback......!!!

      Actually I shared separate posts about list of article sites as well as link building.

      Take a look once of it and have a great day ahead.........!!!

  9. Even though this article is old these off-page SEO techniques helps sites to rank well. Thanks for sharing.

  10. Really wonderful share ..

    It is must to create links to your blog to get more traffic and rankings ...